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A few glimpses at an upcoming Third Looks editorial ‘No Guts, No Glory’. Look for the feature later this week featuring men’s pieces by Kenzo, White Mountaineering, Comme des Garcon, Junya Watanabe Patrik Ervell and more. A sincere thank you to everyone who helped this come together.

Model: Jimmy Jimeno
Creative Direction & Styling by Rocky Li
Styling Assistance by Jimmy Jimeno
Photography by Rebekah Seok

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BAPE Camo Bapestas

Supreme Hypnotize Minds T-shirt

Photos by Rocky Li

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Jimmy wears : Rick Owens DRKSHDW Poplin Jacket, N.Hoolywood Tank Top, Undercover SCAB knit jeans, Visvim 5-hole Boots. 

Jimmy Wears : April77 Denim Jacket, Engineered Garments Floral Shirt, Opening Ceremony Camo Pants, Polo Ralph Lauren Hiking Boots

Jimmy Wears : Undercover Knit Crewneck , Helmut Lang Distressed Jeans, Dior Homme Sneakers

Jimmy Wears : Raf Simons Sleeveless Crewneck, Army Surplus Desert-Camo Cargos, and Nike Lunar Chukka Woven 

Jimmy wears : Supreme ‘No Limit’ 5-Panel Hat, United Arrows, Leather Varsity Jacket,  Number (N)ine ‘Shut the Fuck Up T-Shirt” , DRKSHDW cut-offs, Jordan Brand Sneakers

 Jimmy Wears : Comme des Garcon Junya Watanabe MAN reversible Hunting Jacket, XXBC Crewneck Sweater, Junya Watanabe x Levi’s Screenprint Jeans, Timberland Boots. 

This is the first Third Looks editorial.  It’s an exploration on contrasts : Black & white vs color imagery, monochromatic outfits vs bright pops of color and eye-catching patterns, film vs digital photography.

The objective of this editorial is to show that even  simple outfit concepts  (for example a denim jacket and trousers) can be executed in wildly different ways.  Many current fashion editorials are focused on the creation of a fantastical mono-branded  aesthetic. A Study in Contrasts mimics the label-mixed reality of everyday dressing and serves as a reminder that how you wear something is just as important as what you are wearing. No matter the labels and pieces you select, I believe that your personality and personal style should shine through.

For more images and to see the B&W looks in full color please visit the official Third Looks Tumblr page.

Part 2 shot on film by Rebekah Seok coming soon.

Creative Direction & Styling by Rocky Li
Photography by Rocky Li
Model : Jimmy Jimeno
Styling Assistants : Jimmy Jimeno, Rebekah Seok

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I respect girls who are are about to look great AND express aspects of their personality through their personal style. Gia is a fellow Parson’s graduate and she currently works  as a PR coordinator for Comme des Garcons which is doubtlessly a dream job for many. I implicitly trust her taste when it comes to womenswear and I think she has an incredible eye for aesthetics in general (not just when it comes to fashion). While she is often low-key and subtle with the way she dresses, Gia can also put together looks that break necks with ease.

Look 1

Bread & Boxers T-Shirt
Comme des Garcon Skirt
Lanvin High-Top Sneakers

How does everyday life in New York inspire the way you dress?

I pay more attention to what guys wear in this city. It just looks so much more comfortable and the silhouettes are classic. Guys in New York aren’t afraid to play around with prints and colors and I do take inspiration from that. There’s so many visuals  in New York that make me take notice : it could be anything from street art to cereal packaging. I recently bought a few pairs of Happy Socks besides I liked the colors in the snack of aisle of M2M (ie my favorite, Pocky). Of course I had get red and white socks as well before going to the Yayoi Kusama exhibit at the Whitney.

 When did you start buying designer clothes?

The turning point was when I started working at Assin in Melbourne which is an amazing store that stocked Ann D, Dior Homme, Margiela, Junya, Number (N)ine, Haider Ackerman.

I learned a lot about menswear there and I managed to come away with some great pieces from my time there.

Look 2

Junya Watanabe SS2012 Cropped Rider Jacket
Junya Watanabe SS2012 Floral Print Dress
Junya Watanabe SS2012 Boots

You own some wilder pieces as well as some solid basics. How do you balance practicality and comfort against aesthetics in your wardrobe?

My actual clothing that I wear day to day has to be very comfortable. I walk around alot and I don’t want anything that’s too restricting. In general my style is pretty basic but I like statement pieces to mix it up. One thing I don’t compromise on is my rings. I never take them off and they feel so a part of me that I don’t even notice them there.

Look 3

Comme des Garcon SHIRT SS2012 Strawberry Print
Comme des Garcon Homme Plus Cropped Jeans
Comme des Garcon Sneakers (No vis)

Look 4

Junya Watanabe Shirt
J Crew Floral-Print Trousers
Junya Watanabe SS2012 Boots

What style inspirations do you go back to again and again?

The anime Nana.

Gogo from Kill Bill.

Nujabes music for the mood it creates.

Gregg Araki films.

You have some men’s pieces you wear reguarly. How do you work them into your outfits?

I’ve really gotten into just wearing plain white and/or black mens undershirts recently, like the Supreme/Hanes shirt or Bread & Boxers (worn in look 1). I like the simplicity of the cut and the casual feeling it provides. I like oversized cuts – button downs, like my new favorite is my new strawberry CdG SHIRT button down. Another favorite is my Rick Owens DRKSHW sleeveless hoodie that I’ve had since 2008 that I basically live in. I also frequently wear my Lanvin  Hi-Tops and Homme Plus denim cropped pants. I just treat them like normal clothes and I appreciate they are less fussy than women’s pieces.

Photos by Rocky Li

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Supreme SS06 Codura Duffle Bag

Supreme  Leopard Camo  and Cordura Camera Bags

Supreme 19th Scatterweave Backpack (2005)

Supreme  SS11 Olive Zebra Cordura Backpack

Supreme FW08 Backpack

Supreme SS10 Leopard Camo Guide 28 Backpack

Since the brand’s inception Supreme  has been putting out seasonal bags, the most popular of which are the duffle bags and backpacks. While they used to only put out one backpack per year, the increased demand has resulted in Supreme cranking out more models.  The first backpack I got was my grey Supreme 19th Scatterweave backpack which was made in the USA and featured tons of great details :  hidden compartments , metal zips,  and durable construction. While the bags are no longer made in the United States, they still represent great quality, functionality at a price that’s fair (at least if you pay retail). Most of the designs are inspired by hiking, vintage or military packs.

The bags used to be a less hyped item that would sit for most of the season but as with many other items expect any desired models to sell out quickly.

Photos by Rocky Li

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FW2011 Knit T-shirt The Soloist by Takahiro Miyashita

Rick Owens Trainers

Supreme x WTAPS FW10 Reversible Varsity

Heschung for Comme des Garcon Spring/Summer 2009

Dae’s shoe collection

Jil Sander SS10 ‘ Foujita Print’ Shirt

As promised part two of the style profile I did of Dae. You can see Part one HERE.

Photography by Rocky Li

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Fashion magazines and brands have incentive to push certain trends and looks. One of the persistent challenges of wardrobe building is translating the looks designers put on runways, and editors in magazines, to fit into your own personal style.  I chose to profile my friend Dae because I see him as someone who is able to navigate between brands effortlessly, bringing varied pieces together to create seamless simple outfits.

In part one of this style profile I got a little help from photographer Rebekah Seok.

Look 1

Top : Jil Sander SS10 ‘ Foujita Print’ Shirt
Pants : Nom de Guerre
Shoes : Red Wing Postman

Look 2

Top : Undercover T-shirt
Pants : Nom de Geurre Trousers
Shoes : Visvim FBT

Look 3

Jacket : Supreme x WTAPS Reversible Varsity
Top : Fred Perry
Trousers : Engineered Garments
Shoes : Comme des Garcon

When and how did your interest in fashion and clothes develop?

My interest for fashion really picked up when I started DJing in sophomore year of high school. A friend on djforums taught me everything about the art of mixing and the eclectic DJ scene in Japan, which introduced me to individuals such as Nigo and Hiroshi Fujiwara of Major Force. I then visited Japan for the first time in my junior year and that changed everything.

Your wardrobe has a large mix of pieces across many different brands. How did you come to own such a large and varied clothing collection?

I’m just a fan of design, whether it’s clothes, architecture, or a website even. It’s also fun to mix with different brands and try to craft your own unique look.

What are some of your style inspirations?

Literally everything. The art you see at the MET, the different type of people you see from walking around NYC or seeing your favorite DJ perform on the big stage. All that man.

How has moving from the west coast to New York changed your personal style?

Not much, but you certainly have more brands available here compared to the Bay Area.

How do you choose which pieces to buy next? Any current grails?

It really depends. My mentality when it comes to shopping during the summer is much different compared to winter. Like I won’t start looking for a t-shirt when it’s blistering cold outside. I’d rather save up and get a warm jacket. My favorite piece at the moment is my Supreme x WTAPS varsity. It’s perfect.

 How do you see your style evolving over the next few years?

More simple.

Look out for part 2 of this style profile with Dae coming soon. Be sure to check out Dae on tumblr HERE.

Writing by Rocky Li
Photography by Rebekah Seok

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Knowing Galadriel is to know that she might just meet you for coffee in ‘cat face.’ If you hang out with Galadriel and her friends contrarian behavior is to be expected and adored.

Galadriel’s introduces the M.O. of her gang of ‘untouchabelles’ on her blog.

‘We draw cat faces on our faces and laugh too loudly in libraries. We have business cards and spikes on our shoes and jackets. A good pun will make us love you forever. A cheesy come-on and you’re done.

We read, of course.
We have our own places. 
We have our own projects and our own goals and our own lives.

We are not your girlfriends.’

While that short-form manifesto may seem slightly intimidating, Galadriel is anything but. Her easy-going and free-spirited demeanor is reflected in her sense of style. For this shoot I lent Galadriel a couple button-downs that she absolutely fell in love with. ”


Supreme SS11 Floral Print Liberty Shirt

I asked Galadriel to share her personal sentiments on style.

“Caring about what you wear is not a vanity thing, it’s a creative thing.”


Comme des Garcon SHIRT paneled button-down

“I don’t care to amaze people or to intimidate people. I want my outfits to endear me to people.”

I hope that this feature has endeared you to Galadriel a little bit. You can find her on tumblr and twitter.

Photography by Rocky Li

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Today Supreme launched their new iPhone mobile website. In this Internet age where it seems that just about every brand has a social media presence and a mobile app it’s worth taking a look back at these ads from mid 1990s. The use of subversive imagery and placement in key skateboarding magazines built the foundation and formula which the brand uses to this day.

Check out another nostalgic video below shot in 1996 by MTV Japan.

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The concept behind ‘It Girls’ has been in my head for some time. ‘It Girls’ are free-thinking, charismatic and stylish girls who unabashedly live life. Third Looks aims to  bring these dynamic individuals to the forefront and document a point in their lives.

It Girls’ will be a regular feature on Third Looks profiling  girls who if you haven’t heard of yet, you soon will.

The first ‘It Girl’ I am featuring is my friend Alyssa. We met at a apartment party I threw about two years ago and we’ve become good friends since. In that period I’ve watched her go from New School undergraduate student to the assistant of Amy Astley (Editor-in-Chief of Teen Vogue) and the contributors editor at the magazine. Her ambition and fierce independence are balanced by her disarming cheerful personality and quirky sense of humor. I’ve titled my shoot Brooklyn Spring as the fresh air and warm sun perfectly reflected the changing season.

I have always respected Alyssa’s ability to wear clothes her own way without regards to the trends of the moment. Having often commented that she loves my wardrobe and many men’s pieces in general, I decided to style her in some pieces from my personal wardrobe. When asked about her personal philosophy on style , she told me

“I think clothes have little to do with fashion– and almost nothing to do with style. It’s not a radical statement: style is innate. If clothes weren’t a social necessity, I probably wouldn’t wear them at all.”

You can find Alyssa on Twitter.



Undercoverism Rider Leather Jacket
Vintage Floral Dress (Alyssa’s own)


Supreme Camo Field Shirt
‘Internet Fame’ White T-shirt

Supreme ‘Metal-Plate’ Snapback
Supreme Paisley French Terry Hoody


Undercover x Uniqlo UU Cardigan
Number (N)ine ‘9-Lives’ T-shirt

Undercover x Uniqlo UU Hooded Blouson Jacket
Undercoverism Knit Sweater
J Brand Jeans (Alyssa’s own)
Supreme leopard backpack
Nike Free 2.0(Alyssa’s own)

Sole Bike

See more photos from this shoot on the Third Looks Tumblr page.

Photography & Styling by Rocky Li

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