Hood by Air FW13 ‘Boychild’ Runway at Milk Studios

At their core, runway shows are about creating a spectacle and Hood by Air certainly achieved that with their Fall/Winer 2013 Runway show ‘Boychild’ at Milk Studios. The brand has existed since 2007 but really blew up in 2012 with a little help from celebrity trendsetters such as Rihanna. An array of looks came marching down  the lazer-lit runway, set to a pulsing dystopian soundtrack.  They ranged from simple screen printed t-shirts to more elaborate pieces such as a zippered neoprene jacket. What I appreciate most about Hood by Air is that the brand is an honest and natural extension of the lifestyle that designer Shane Oliver  and his cohorts have been leading for years. Don’t be suprised to even see the wildest HBA pieces at the next GHE20G0THIK party or in basement clubs and warehouse raves throughout New York. Self proclaimed fashion killa A$AP Rocky made an appearance closing out the show to the applause and cheering of many in the audience. 2013 promises to be an even bigger and better year for Hood by Air.

More photos after the jump

Read more


Video: Hood by Air SS13 by Matthew Williams for SHOWStudio

A new short film from Matthew Williams featuring the spring/summer 2013 Hood by Air collection. I posted on this collection’s NYFW presentation last year. The video re-imagines the collection through a series of raw video juxtapositions that contrast head designer’s head designer Shayne Oliver’s unique brand of streetwear against borrowed subversive imagery. “Visuals of blasting … Read more

Style Profile: Ackime

The term streetstyle has come to define those who are snapped by photographers outside the fashion weeks of New york,London, Milan and Paris. To me the term is really about how people dress day to day to reflect their personalities, experiences and inspirations. Ackime is one of those rare people who has a style that … Read more