Video: Hood by Air SS13 by Matthew Williams for SHOWStudio

A new short film from Matthew Williams featuring the spring/summer 2013 Hood by Air collection. I posted on this collection’s NYFW presentation last year. The video re-imagines the collection through a series of raw video juxtapositions that contrast head designer’s head designer Shayne Oliver’s unique brand of streetwear against borrowed subversive imagery.

“Visuals of blasting machine guns and transitioning expressions of anger and joy encourage the viewer to question the familiar intersections between war, sports, guns and clothing in popular culture.”