A new short film from Matthew Williams featuring the spring/summer 2013 Hood by Air collection. I posted on this collection’s NYFW presentation last year. The video re-imagines the collection through a series of raw video juxtapositions that contrast head designer’s head designer Shayne Oliver’s unique brand of streetwear against borrowed subversive imagery.
“Visuals of blasting machine guns and transitioning expressions of anger and joy encourage the viewer to question the familiar intersections between war, sports, guns and clothing in popular culture.”
Hood by Air gave one of the most memorable and creative presentations of New York fashion week. Staged at the OUT hotel on the west side, the presentation was held on the astroturf rooftop and was fully interactive. All attendees were free to walk around, photograph and interact with the models. The collection itself took inspiration from 1990’s music and subculture. One shirt borrowed graphics from Aphex Twin while other pieces re-interpreted clothing that ranged from workwear to gothic. The end result was daring, different and true to head designer’s Shayne Oliver’s personal inspirations. It’s nice to see a collection like this that embraces the spirit of downtown New York culture in such a subversive way.
The brand has been making waves of late with heavyweight endorsers the like of A$AP Rocky and Venus-X and is selling out briskly worldwide. In the meanwhile you can purchase items from the HBA Classics line through Opening Ceremony and VFILES Store.
Photos by Rocky Li
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