Nike Gyakusou Fall/Winter 2012
by Rocky Li
Undercover Labs and Nike are at it again , delivering another strong Gyakusou Fall/Winter collection. Jun Takahashi never disappoints with Gyakusou and this collection is no exception. The fifth iteration of the running line brings more complete looks for both men and women with a lineup of technical outerwear, thermals, running tights and sneakers. What I enjoy about Gyakusou is that it is clothing designed from the ground up to be practical, affordable and beautiful. Jun is able to seamlessly blend the UC design philosophy with Nike Running products, adding the taste level and intangibles that regular running clothes lack.
The above campaign images highlight running in an aspirational light. While most runners are training in drab city streets or worn out tracks , Jun always creative direct these shoots to places that most of us can only dream of seeing in person. The exotic natural backdrops compliment the tech pieces extremely well. Gyakusou continues to succeed both critically and commercially because it is clothing built with a purpose. Running is one of Jun Takahashi’s passions and Nike Running is the best doing it right now. Many designer collaborations with fast fashion retailers are thinly veiled cash and publicity grabs; redundant in the marketplace before they are even produced. Currently there is a desperation in fashion for big box stores flush with cash to collaborate with relevant smaller labels. It is important that we as consumers support the projects that are truly spirited and ignore those which are PR-stream fodder.
I will be sharing some pieces from my personal Nike Gyakusou collection in very near future. Stay tuned to our twitter feed to keep up to date on the latest.
Images via Fashionsnap
Photography by Katsuhide Morimoto
Gyakusou returns for the Spring/Summer 2012 season. I have been following this line of smartly designed running wear by Jun Takahashi since it’s inception in FW2010 and it has only gotten better over time. While FW11 remains my favorite Gyakusou season, the design team has really done a fantastic job at crafting head-to-toe looks with comfort and practicality in mind. As always with Gyakusou the color palette works wonderfully. Now for the first time womens pieces have been produced and makes a perfect gift for the athletic-minded girlfriend. Look for Gyakusou SS12 to enter stores early next month.
The above campaign was shot in the Black Desert of Oshima and White Desert of Nakatajima in Japan. The photography is done by Katsuhide Morimoto and the inspiration comes from the Asian philosophy behind yin and yang contrasting the the differences between the men’s and women’s collection and its runners.
Nike and Jun Takahashi present their third running collection under the Gyakusou sub-brand. I have owned several pieces from past seasons and I must say the utility, styling and construction has always been top-notch. I really appreciate Jun’s work on this entire collaboration as it’s entirely evident that his heart is in it. He is able to merge his design prowess and interest in long-distance running with Nike’s manufacturing prowess. This video takes on a theme reminiscent of Buddhist monks and artfully showcases the new items including thermal t-shirts with zip-off sleeves, and what looks like a return of the Lunar Spider TT+ in fresh colorways.
Word is that prices are lowered this season so runners (and Undercover fans) everywhere can rejoice. I’ll be sure to provide more Gyakusou coverage as it comes.
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