Nike has really invested in their tech-friendly running offerings with the Zoom Fly and Epic React models. The latest shoe in the same vein is the new EXP-X14, a futuristic-looking sneaker that was first unveiled last week.
Nodding to Nike’s rich running heritage while still pushing the envelope of technology, the EXP-X14’s translucent upper is an upgrade from the retro Nike Zoom Drive, a running silhouette from the mid 90s. The midsole boasts an exposed yellow TPU plate and a slim heel design that nod to the ultra-fast Zoom Vaporfly 4%. Even the shoe’s name is packed full of Nike lore, as “EXP” is short for experiment, and X14 is the original internal Nike code name for React cushioning technology, which appears in the shoe’s midsole. Other details on the sneaker include a medial side screen print that represent the legendary Steve Prefontaine’s fastest time in the mile—3 minutes and 54.6 seconds. The shoe also visibly includes bold Flywire cables and a unique high heel design.
The shoe is set to release in three colorways (blue/volt, rose gold/gold and black/red) all with bright and bold accents on June 28th in Europe via the SNKRS app before rolling out to North America and Greater China July 5th via SNKRS and Nike. Enjoy a set of images for the futuristic shoes below, and let us know what you think of the continued modern-day fusion of lifestyle and performance silhouettes.
The motivation to run comes from within. Sometimes it is just your music and the road that keeps you focused on the next step. There’s something very reassuring about seeing the landscape fall away after traveling for miles on foot. For Cory Wharton-Malcolm, who started running ten years ago and is now lead coach of the Nike+ Run Club in London (and founder of TrackMafia), it was this self-motivation that led him to work his way up to running his first marathon. In this this short film, directed by David Ryle , he shares his scenic running route and his internal monologue while doing so. His sneaker of choice for the journey is the new LunarFly Epic Trainer.
Read a full interview with Cory over at Port Magazine.
Photo Adrian Crispin
David Hellqvist of PORT Magazine visited Jun Takahashi at the Gyakusou Showroom in Paris and spoke to him about the evolution of Gyakusou. Jun Takahashi has dedicated to the runners lifestyle and in his person life is taking more time to train and compete in marathons. His preference is to run in cold weather,but Jun says “regardless of the distance it’s always hard to run – it’s such a mental sport as you’re always faced with yourself.”
The below quote by David Hellqvist defines how Gyakusou has re-focused on the function aspect of designing sportswear.
“Three years in, and Takahashi is finding his feet. Gyakusou was pretty spot on from the start, but the last few seasons has seen him scale down the design element, focusing on the task ahead; running. As Takahashi evolves as a runner, so does the collection: “Design-wise, it’s getting simpler. I wanted to focus more on the functions and for the functions to work the design doesn’t need so much space. The first season had more of a sharp design to it and that was a design that was not necessary for running – now it’s a lot more functional!”
See the entire feature on PORT MAGAZINE.
Gyakusou is back with another solid spring/summer collection. As per usual Jun Takahashi and co deliver technical running garments that feature clean lines and a fresh color palette. I’m sure Knicks fans will also appreciate the nod with the blue/orange pieces for him and her.
If hot weather is something that discorages you from running you’ll be happy to know that Ttis collection was inspired by the tropical climate of Brazil. The collection thus employs ‘unlined, breathable, and lightweight materials’ which help runners keep going in even the most sweltering locales.
As we presented earlier, Nike is about to roll out their FW Gyakusou collection to retailers worldwide. Look out for this footwear collection that includes 2 colorways of the Nike Lunar Speed Light+ and the Nike Free 3.0 respectively. These running shoes are sure to deliver a mix of comfort, design and will be the perfect accompaniment to the apparel. I am partial to the Olive Lunar Speed Light+ myself , which model is your favorite?
Images via Hypebeast
by Rocky Li
This video goes behind the scenes of the Gyakusou Autumn/Winter 2012 Campaign. In it Jun Takahashi explores what Gyakusou means to him and Kiko Mizuhara looks as better than I thought females could ever look in running gear.
Nike Gyakusou Fall/Winter 2012
by Rocky Li
Undercover Labs and Nike are at it again , delivering another strong Gyakusou Fall/Winter collection. Jun Takahashi never disappoints with Gyakusou and this collection is no exception. The fifth iteration of the running line brings more complete looks for both men and women with a lineup of technical outerwear, thermals, running tights and sneakers. What I enjoy about Gyakusou is that it is clothing designed from the ground up to be practical, affordable and beautiful. Jun is able to seamlessly blend the UC design philosophy with Nike Running products, adding the taste level and intangibles that regular running clothes lack.
The above campaign images highlight running in an aspirational light. While most runners are training in drab city streets or worn out tracks , Jun always creative direct these shoots to places that most of us can only dream of seeing in person. The exotic natural backdrops compliment the tech pieces extremely well. Gyakusou continues to succeed both critically and commercially because it is clothing built with a purpose. Running is one of Jun Takahashi’s passions and Nike Running is the best doing it right now. Many designer collaborations with fast fashion retailers are thinly veiled cash and publicity grabs; redundant in the marketplace before they are even produced. Currently there is a desperation in fashion for big box stores flush with cash to collaborate with relevant smaller labels. It is important that we as consumers support the projects that are truly spirited and ignore those which are PR-stream fodder.
I will be sharing some pieces from my personal Nike Gyakusou collection in very near future. Stay tuned to our twitter feed to keep up to date on the latest.
Images via Fashionsnap
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