Gyakusou Nike x UC Labs SS12 Campaign

Photography by Katsuhide Morimoto

Gyakusou returns for the Spring/Summer 2012 season. I have been following this line of smartly designed running wear by Jun Takahashi since it’s inception in FW2010 and it has only gotten better over time. While FW11 remains my favorite Gyakusou season, the design team has really done a fantastic job at crafting head-to-toe looks with comfort and practicality in mind. As always with Gyakusou the color palette works wonderfully. Now for the first time womens pieces have been produced and makes a perfect gift for the athletic-minded girlfriend. Look for Gyakusou SS12 to enter stores early next month.

The above campaign was shot in the Black Desert of Oshima and White Desert of Nakatajima in Japan. The pho­tog­ra­phy is done by Katsuhide Morimoto and the inspi­ra­tion comes from the Asian phi­los­o­phy behind yin and yang contrasting the the dif­fer­ences between the men’s and women’s col­lec­tion and its runners.