Chapter began in 2013 and is based in LA. All items pictured above are from the Spring/Summer 2014 ‘Lucid Void’ collection which you can find on their webshop. I style Harry James who plays bass in the London based band O.Children, you can check their music on their iTunes.
Model: Harry James of O.Children
Photography: Rebekah Seok
Styling: Rocky Li
“We have several social media outlets to make us look fabulous doing the mundane, like we have a paparazzi squad trailing us. Whether it’s making sure to beautifully style the breakfast spread or dressing up for coffee meeting, there’s an audience watching your feed. The metrics of followers and likes are still being analyzed, and PR and advertising agencies are chomping at the bit on how to translate social presence into sales conversion. To be honest, I find the whole new media thing pretty fascinating. But, all I really want to know is: If I follow you will you follow me back?” – Jamie Ortega
Actual selfies were taken in the making of this editorial and they can been seen on Saada’s instagram.
Look 1: House dress (Saada’s own)
Look 2: Yanghi Jacket, Acne tank, Topshop skirt
More looks after the jump
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Layla Racy cropped coat
Uniqlo UU Men’s cardigan, Vintage Comme des Garçons shirt
Opening Ceremony knit sweater
H&M Comme des Garçons men’s peacoat, Uniqlo UU men’s knit