Nike Sportswear 2014 Spring/Summer Tech Pack

One of my favorite purchases of 2013 were the two pairs of Nike Tech Fleece Sweatpants I got. To me they represented that sought after middle-ground been comfort, practicality and design. For Spring/Summer 2014 brings a new tech pack for men and women centered around the Tech Hyperfuse technology. In laymans terms this technology gives the fabric the combined┬ábenefits of being lightweight, breathable , and packable in a stripped down minimal aesthetic. The lineup includes windbreakers, vests and ponchos and is currently available exclusively through Nike.com. While I generally don’t like the HDR’ed appearance of many sports lookbooks, the execution of this particular campaign stands above the competition in my mind.┬áExpect to see the gear hit select NSW retailers on May 1.

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