Currently viewing the tag: "Nike Sportswear"

One of my favorite purchases of 2013 were the two pairs of Nike Tech Fleece Sweatpants I got. To me they represented that sought after middle-ground been comfort, practicality and design. For Spring/Summer 2014 brings a new tech pack for men and women centered around the Tech Hyperfuse technology. In laymans terms this technology gives the fabric the combined benefits of being lightweight, breathable , and packable in a stripped down minimal aesthetic. The lineup includes windbreakers, vests and ponchos and is currently available exclusively through Nike.com. While I generally don’t like the HDR’ed appearance of many sports lookbooks, the execution of this particular campaign stands above the competition in my mind. Expect to see the gear hit select NSW retailers on May 1.

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Nike has done an excellent job in recent years of segmenting their brand by creating various sub-lines (Nike Sportswear, Nike ID, Nike SB among them). In an attempt to bring more fashion-forward concepts to a sportswear consumer, Nike NSW White Label has been created. The label has limited distribution and a price-point that may shock long-time Nike loyalists. This may be my favorite pair of sweatpants I’ve seen all year but I had to hesitate hitting that cop button due to a retail price well into the mid-hundreds.That being said I can’t say these wouldn’t be worth it. The fit looks excellent, slim (not skinny) with a slight tapered cuff. Apparently pants are made in Italy from a cotton-blend fabric with slash pockets on the hips and a luxe paneled construction. This is as close as you can get to fooling the world that you’re wearing trousers not swepants. I might have hesitated at buying these but that doesn’t mean you have to.

Available at Oki-Ni for £275.00

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