One of my favorite purchases of 2013 were the two pairs of Nike Tech Fleece Sweatpants I got. To me they represented that sought after middle-ground been comfort, practicality and design. For Spring/Summer 2014 brings a new tech pack for men and women centered around the Tech Hyperfuse technology. In laymans terms this technology gives the fabric the combined benefits of being lightweight, breathable , and packable in a stripped down minimal aesthetic. The lineup includes windbreakers, vests and ponchos and is currently available exclusively through Nike.com. While I generally don’t like the HDR’ed appearance of many sports lookbooks, the execution of this particular campaign stands above the competition in my mind. Expect to see the gear hit select NSW retailers on May 1.
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