Currently viewing the tag: "Hypebeast"

HYPEBEAST produced this editorial in collaboration with Zomby Boy ‘Rick Genest’. An inspiration for the shoot was the Jiangshi (think the undead) identity within Asian folklore. The cityscape of Hong Kong plays it’s role as a gritty urban backdrop against the plush luxurious pieces from 3.1 Phillip Lim, ETRO and Burberry Prosum that Genest wears. Also should mention that the cameo appearance by a very cute baby makes this editorial more memorable than most.

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In less than a decade Hypebeast has grown from a simple blog into a media empire in it’s own right. Site founder Kevin Ma began the site in 2005 and since then it’s  become a definitive online destination for anyone interested in men’s fashion. In the past year Hypebeast launched both an online store AND a print publication Hypebeast Magazine.

I had the opportunity to pick the brain of Eugene Kan, who is the Managing Editor at Hypebeast. Eugene has been at the center of Hypebeast’s evolution into these new ventures and in this interview he shares some of the why’s and how’s behind the expansion.  We also touch on other topics including the proliferation of streetwear online, his favorite retail shops worldwide and how the men’s fashion market is changing throughout Asia.

Read the interview after the jump

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Hypebeast dropped this video previewing the upcoming Rick Owens x Adidas trainers set to drop in time for Spring 2014. First seen during Rick’s recent Paris runway show, the video captures the shoes in greater detail. The uppers mix premium leather with nylon and is accented by white suede. There are three colorways here, all white, all black, and a mostly black upper with a white midsole. In typical Rick Owens fashion these were a bit jarring to look at originally but they’ve steadily been growing on me since pics first leaked.  Expect to find them retailing somewhere in the $350-500 price range.

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I’ve been feeling the Fall/Winter 2012 collection of C.E since I first saw the collection video. Hypebeast put together an editorial which offers a closer look at some of the key pieces from FW12.

My personal favorite items are the hoody from look 3 and the olive crewneck sweatshirt from look 4. I’m really looking forward to seeing what C.E puts out. I hope they continue to explore that gritty mid 90’s New York streetwear feel. In the meanwhile though you can also check this same editorial out in print through Hypebeast Magazine Issue 2.

Images via Hypebeast

Photography: Tim & Barry (Just Jam)
Art Director: Ben Drury (Trust Me London)
Styling & Layout: C.E
Model: D Double

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Whether it’s in film or fashion I find myself drawn towards the visual juxtaposition of nature and technology. Since the start of the co-branded project, Gyakusou campaigns have used urban and natural backgrounds to romanticize running clothes. Hypebeast expands upon this idea with an in-house editorial showcasing the Fall/Winter 2012 collection. I welcome new takes on branding and showcasing sportswear as I think it is an under-appreciated influence in the history of both fashion and subcultural movements.

Images via Hypebeast

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