HYPEBEAST produced this editorial in collaboration with Zomby Boy ‘Rick Genest’. An inspiration for the shoot was the Jiangshi (think the undead) identity within Asian folklore. The cityscape of Hong Kong plays it’s role as a gritty urban backdrop against the plush luxurious pieces from 3.1 Phillip Lim, ETRO and Burberry Prosum that Genest wears. Also should mention that the cameo appearance by a very cute baby makes this editorial more memorable than most.
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