HYPEBEAST produced this editorial in collaboration with Zomby Boy ‘Rick Genest’. An inspiration for the shoot was the Jiangshi (think the undead) identity within Asian folklore. The cityscape of Hong Kong plays it’s role as a gritty urban backdrop against the plush luxurious pieces from 3.1 Phillip Lim, ETRO and Burberry Prosum that Genest wears. Also should mention that the cameo appearance by a very cute baby makes this editorial more memorable than most.
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A new editorial has sprung up featuring Acronym SS2012 modeled by Rick ‘Zombie Boy’ Genest. The styling, backdrop and model choice gives this editorial a decidedly different feeling from the standard Acronym photoshoot.
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Photographer YVES BORGWARDT
Photo Assistance PHILIPP SIMON
Styling & Concept SASKIA SCHMIDT
Styling Assistance ADRIANA QUAISER
Model RICO “ZOMBIEBOY” GENEST / Izaio
All clothes & bags by ACRONYM
Jewelry by HANNA PORDZIK BERLIN & CHRISTIAN METZNER
Shoes by NIKE & CONVERSE
Nail Polish by USLU AIRLINES FEAT. ACRONYM
Retouch SIMON GEIS / Recom