In less than a decade Hypebeast has grown from a simple blog into a media empire in it’s own right. Site founder Kevin Ma began the site in 2005 and since then it’s become a definitive online destination for anyone interested in men’s fashion. In the past year Hypebeast launched both an online store AND a print publication Hypebeast Magazine.
I had the opportunity to pick the brain of Eugene Kan, who is the Managing Editor at Hypebeast. Eugene has been at the center of Hypebeast’s evolution into these new ventures and in this interview he shares some of the why’s and how’s behind the expansion. We also touch on other topics including the proliferation of streetwear online, his favorite retail shops worldwide and how the men’s fashion market is changing throughout Asia.
Read the interview after the jump