Guerilla Group SS15 ‘End of Secrecy’ Lookbook & Campaign


I’ve been watching the evolution of GFIRMG since the the creative team’s first foray¬†into accessories with Silent Whisper. Since then the line has expanded from just accessories, to the t-shirt focused EYES&SINS to what is now the fullest expression of GFIRMG’s capabilities – Guerrilla¬†Group.¬†The new season once again draws from familiar sources – obscure action and sci-fi films, video games and anime but re-configures them in unexpected new ways. The Spring/Summer 2015 collection is entitled ‘The End of Secrecy’ and is a take on how the age of digital surveillance and ¬†expanded technological capability have presented the greatest affront yet to nature and man’s place within it.

This is all heavy stuff for a clothing line to express but luckily, the development in concept has also resulted in a leveling up of the functionality of the garments. The¬†new line includes the use of¬†custom synthesized fabrics, EAGLETEX¬ģ and ECOYA¬ģ, that are laminated and post processed with Durable Water Repellent (DWR) coating for adaptation of various environments, adding to overall mobility and versatility. Even simple stalwarts like the coaches jacket and cargo pants are reimagined with little details altered and customized. Graphics have also played a huge role in GFIRMG’s past designs and¬†once again feature prominently here. Not all items have been released online as of yet but a small selection has already been put up for sale through the GG site.

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Beck and Edie Campbell for Saint Laurent Paris SS13 by Hedi Slimane

Hedi Slimane styles and shoots Edie Campbell and Beck for the Spring/Summer 2013 Saint Laurent Paris campaign in this slideshow style video. Beck is the third rock star to be shot for the Saint Laurent campaigns, the other two being The being Christopher Owens from Girls and Tom Burke from Citizens. Anticipation is building for … Read more