Guerilla Group SS15 ‘End of Secrecy’ Lookbook & Campaign


I’ve been watching the evolution of GFIRMG since the the creative team’s first foray¬†into accessories with Silent Whisper. Since then the line has expanded from just accessories, to the t-shirt focused EYES&SINS to what is now the fullest expression of GFIRMG’s capabilities – Guerrilla¬†Group.¬†The new season once again draws from familiar sources – obscure action and sci-fi films, video games and anime but re-configures them in unexpected new ways. The Spring/Summer 2015 collection is entitled ‘The End of Secrecy’ and is a take on how the age of digital surveillance and ¬†expanded technological capability have presented the greatest affront yet to nature and man’s place within it.

This is all heavy stuff for a clothing line to express but luckily, the development in concept has also resulted in a leveling up of the functionality of the garments. The¬†new line includes the use of¬†custom synthesized fabrics, EAGLETEX¬ģ and ECOYA¬ģ, that are laminated and post processed with Durable Water Repellent (DWR) coating for adaptation of various environments, adding to overall mobility and versatility. Even simple stalwarts like the coaches jacket and cargo pants are reimagined with little details altered and customized. Graphics have also played a huge role in GFIRMG’s past designs and¬†once again feature prominently here. Not all items have been released online as of yet but a small selection has already been put up for sale through the GG site.

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EYES & SINS Release OUTER SCALE /OCULAR & LIGHT Video & Collection

The shadowy multi-national team at GFIRMG¬†(also known as Guerrilla Group) ¬†have been busy at work on the second collection of EYES&SINS. They’ve been teasing the arrival of new product ¬†through social media channels and they’ve put out ¬†their latest video communication¬†‘OUTER SCALE /OCULAR & LIGHT.¬†This short clip provides further intel on what you can expect … Read more