Third Looks Editorial: Am I Supposed to Change

Joey wears Gucci hat, Versace sports tee, Polo Black Label jeans, silver Jordan 1s, Kenzo iPhone case

Bradley wears Louis Vuitton Beanie, Bradley Garret Leigh Sunglasses and aNYthing T-shirt

Many of us who grew up in the 90s look to the years just before 9/11 with a certain reverence. There was a feeling of naivety growing up in that seemingly utopic time, a feeling of youthful confidence expressed through personal style. Most of us wore variations of the same gear: backpacks, jerseys, hoodies, t-shirts and jeans. The differences in design were subtle from piece to piece, but it was the brand names (and their associations) that set items apart. Looking back at how we dressed through that period, there is certainly an element of disgust and regret, but we cannot deny that underlying layer of nostalgia, that feeling we had rocking the gear the first time around.

We’d mix mall labels with sneakers and covet luxury items that were unattainable status symbols. Brands were more than a representation of taste or quality, they could provide a sense of belonging; entrance into a cooler world. This is an emotion that new labels unabashedly evoke in 2013. Consider this editorial an ode to unsubtle branding and the powerful impact it continues to have on fashion.

Rhamier wear Crooks & Castles Fitted & Supreme L/S T-Shirt 

¬†Stylist’s note¬†

“I was going through a mallrat-eurotrash-pinoy-guido phase in 2001, 16-17 years old wearing all sorts of goofy logo-heavy shit meanwhile tapering my eyebrows, lining up my non-existent sideburns, spiking my hair, etc. Strangely, I was voted best dressed junior year of high school in Berlin…? Of all the prodigies at the time, Aaliyah sticks out most in my mind. In particular, Red Album Aaliyah in the We Need A Resolution video dancing on a virtual stage, wearing a loud silver D&G monogram belt‚ÄĒa belt I subsequently became obsessed with. When I moved to New York in 2002 and finally had access to ebay, I went HAM, scoring a knockoff DG belt which I proudly wore with a pair of real D&G bleached- washed elastic jeans. Same year I bought some Burberry fabric to sew on my AF1s. Over a decade later, Rocky and I shot this with friends in celebration of my 28th birthday.

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A Visual History of BAPE

It’s been over 20 years since the inception of A BATHING APE. It was recently announced that brand founder Nigo was leaving BAPE. Despite his departure the brand has created a formidable legacy through it’s shops, products, collaborations and brand ambassadors.

Below is a visual collage of key images, moments, people, products and collaborations in the¬†vulnerable¬†streetwear brand’s history.




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NOWHERE / A Bathing Ape 20th Anniversary T-Shirts

A Bathing Ape celebrates the 20th anniversary of the legendary streetwear shop NOWHERE with a series of commemorative t-shirts and a limited canvas print. Included in the range are collaborations with heavyweights such as Jun Takahashi of Undercover, SK8THING, Kanye West, Pharrell, Futura , VERBAL and Stash.

The shirts will first be sold at the 20th anniversary exhibition at T-SITE Garden Gallery TSUTAYA in Daikanyama and then online at Zozotown and in-shop at BAPE flagships worldwide.

See the entire range of shirts and list of collaborators after the jump


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Third Looks Editorial: Designer Closets, Ramen Dinners

Simon wears vintage Valentino and Patrik Ervell Alyssa wears Undercover Jimmy wears A Bathing Ape, Supreme and Nike Jamie wears Whyred , Opening Ceremony, Acne and a Philip Lim handbag Sofia wears Chloe,¬†Thierry Colson and¬†Anndra Neen for Opening Ceremony Rhamier wears Raf Simons, Comme des Garcons Homme and Komakino While many of my friends own … Read more

Honeyee feature NOWHERE/BAPE 20th Anniversary

This year A Bathing Ape turns 20 years old. Honeyee features several interviews reflecting on how BAPE has evolved over the years. Key figures from BAPE’s development including C.E designer SK8THING, and¬†architect/interior¬†designer¬†Wonderwall speak how how Nigo grew from an influental¬†Ura Harajuku shop NOWHERE to becoming a major influence in worldwide fashion. You can read the … Read more

Fit Profile: Scott M

Scott is wearing: Post O’alls houndstooth jacket W)taps x Undercover BDU Vintage Chambray Engineered Garments trousers Bathing Ape x George Cox creepers In a new series ‘Fit Profiles’, stylish people worldwide breakdown their outfits key piece by key piece. If you’ve seen Scott’s style profile from last year, you know he’s got a wardrobe worth … Read more

Editorial: Mr.Bathing Ape SS13 w/ Toshimi Watanabe

From the pages of the latest Bathing Ape catalog comes this editorial starring Toshimi Watanabe. Part of the BAPE family since the mid 90s, Toshimi was a member of the Japanese Hip-Hop ensemble TOKYO No.1. The pieces and styling on this shoot look fantastic but I also took notice of the mood expressed. Wearing a … Read more