Joey wears Gucci hat, Versace sports tee, Polo Black Label jeans, silver Jordan 1s, Kenzo iPhone case
Bradley wears Louis Vuitton Beanie, Bradley Garret Leigh Sunglasses and aNYthing T-shirt
Many of us who grew up in the 90s look to the years just before 9/11 with a certain reverence. There was a feeling of naivety growing up in that seemingly utopic time, a feeling of youthful confidence expressed through personal style. Most of us wore variations of the same gear: backpacks, jerseys, hoodies, t-shirts and jeans. The differences in design were subtle from piece to piece, but it was the brand names (and their associations) that set items apart. Looking back at how we dressed through that period, there is certainly an element of disgust and regret, but we cannot deny that underlying layer of nostalgia, that feeling we had rocking the gear the first time around.
We’d mix mall labels with sneakers and covet luxury items that were unattainable status symbols. Brands were more than a representation of taste or quality, they could provide a sense of belonging; entrance into a cooler world. This is an emotion that new labels unabashedly evoke in 2013. Consider this editorial an ode to unsubtle branding and the powerful impact it continues to have on fashion.
Rhamier wear Crooks & Castles Fitted & Supreme L/S T-Shirt
“I was going through a mallrat-eurotrash-pinoy-guido phase in 2001, 16-17 years old wearing all sorts of goofy logo-heavy shit meanwhile tapering my eyebrows, lining up my non-existent sideburns, spiking my hair, etc. Strangely, I was voted best dressed junior year of high school in Berlin…? Of all the prodigies at the time, Aaliyah sticks out most in my mind. In particular, Red Album Aaliyah in the We Need A Resolution video dancing on a virtual stage, wearing a loud silver D&G monogram belt—a belt I subsequently became obsessed with. When I moved to New York in 2002 and finally had access to ebay, I went HAM, scoring a knockoff DG belt which I proudly wore with a pair of real D&G bleached- washed elastic jeans. Same year I bought some Burberry fabric to sew on my AF1s. Over a decade later, Rocky and I shot this with friends in celebration of my 28th birthday.
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Some of you may remember me posting the lookbook for the debut collection by Australian-based GAME. Since then I had the chance to check out the pieces in person and I’m more than impressed with the fit, print quality, and the unique personality of the pieces. I styled a few looks using the Slab L/S T-shirt and Extremely Legendary T-shirt from GAME season 1 which can be ordered through their webshop HERE.
RuRu wears: Nike Gyakusou jacket & shorts, GAME Slab L/S T-shirt and Timberland field boots
DJ Slow wears: Extremely Legendary L/S T-shirt and Nike Air Force One
RuRu wears: GAME Extremely Legendary L/S T-shirt, Gyakusou cropped running pant & Timberland field boot
Photography and styling by Rocky Li
I’ve been tracking the progress of GAME for a little while now. The line is the brainchild of Lawrence Punshon. He’s someone with a real unique point of view in menswear and he has been expressing it through his tumblr Internet Flexin for some time. The line is an elevated take on basic streetwear staples, but through high quality materials and printing techniques and all items are made in Melbourne, Australia.
The collection consists of a range of long sleeve shirts with digital prints applied to both the left & right sleeves, as well as the front and back, an all over print t-shirt, a pure silk t-shirt and mesh shorts with prints applied to both the left and right legs. All prints utilising our advanced digital print techniques.
See the rest of the line after the jump. You can view and purchase these items on the GAME website.
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