Currently viewing the tag: "Whiz Limited"

I’ve posted Whiz Limited Collections on here before and it continues to be one of my favorite Japanese labels. I’ve yet to own any pieces by them but from what I can tell spring/summer 2014 is another strong outing. The styling here elevates the straight-forward product into something more interesting (that Varsity above should be an early contender for varsity jacket of the year). I  appreciate the color palette in this collection and how the different pieces are mixed and matched. Nothing is too bright or attention-seeking on it’s own but worn together there’s definitely a unique cohesive vision presented.  I’m not sure if it’s intentional or not but I definetly see a lot of visvim in this line.

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Whiz Limited showed this strong Fall/Winter 2013 collection at Tokyo Fashion Week. I only became aware of the brand last season but they have existed for over a decade now. Brand founder Hiroaki Shitano has assembled a collection that is colorful, relevant and wearable. The collection is largely comprised of shades of blues, reds and blacks. The stark colors are balanced out by an array of patterns : stripes, checkers and plaids. All the core items a guy could want are here and done in style: Knits, Waterproof shell,s MA-1 bombers, Harrington Jackets, and blazers, wool overcoats. There are pieces for the attention-seekers amongst us but also there are plenty of understated pieces for those who prefer to stay low key. This is a collection I’ll be looking at again and again, and coveting once it hits stores.

Photos via Fashion Press

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Whiz Limited is a brand that is new to me but has existed in Japan for a decade. The brand’s founder Hiroaki Shitano began with hand-made t-shirts with his friends and since then has expanded to create a complete men’s line. The concept of Whiz Limited is creating ‘Individual Clothing’ ; garments that represent different aspects of Tokyo culture without succumbing to a stereotyped, contrived “Tokyo Streetstyle”.

What i like about this collection are the well-executed outerwear pieces  paired with the clean practical styling. The garments are takes on familiar men’s staples but the line does not go overboard on design details. Many current menswear designers have a tendency to overdesign at times and I think the restraint seen here should be applauded. What I also liked is that these full looks would be very easy for guys to wear but the styling also shows how many of the pieces can be worked into a variety of wardrobes. A quick glance at the web-store revealed prices for outerwear range from about ¥20,000 to ¥100,000 (Approx 1260 USD). I will definetly be featuring more coverage on this brand in the future.

via Fashion Snap

 

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