Whiz Limited is a brand that is new to me but has existed in Japan for a decade. The brand’s founder Hiroaki Shitano began with hand-made t-shirts with his friends and since then has expanded to create a complete men’s line. The concept of Whiz Limited is creating ‘Individual Clothing’ ; garments that represent different aspects of Tokyo culture without succumbing to a stereotyped, contrived “Tokyo Streetstyle”.
What i like about this collection are the well-executed outerwear pieces paired with the clean practical styling. The garments are takes on familiar men’s staples but the line does not go overboard on design details. Many current menswear designers have a tendency to overdesign at times and I think the restraint seen here should be applauded. What I also liked is that these full looks would be very easy for guys to wear but the styling also shows how many of the pieces can be worked into a variety of wardrobes. A quick glance at the web-store revealed prices for outerwear range from about ¥20,000 to ¥100,000 (Approx 1260 USD). I will definetly be featuring more coverage on this brand in the future.
via Fashion Snap