Bryan Lee (Originalprogram) of the Acronymjutsu Instagram

Bryan Lee (@originalprogram)

Great brands are able to build more than just a following , they inspire whole communities of supporters. AcronymĀ is one brand that has made a mark not just within the techwear sphere but onĀ aĀ dedicated community of collectorsĀ and enthusiasts around the world. While it’s price point and exclusivity keep Acronym from really being on the radar in mainstream men’s fashion, fans of the brand can find imagery of gear, fits and even choose to trade, buy and sell the brand through forums , marketplaces like grailed or on private social media groups.

One outlet that has taken off in terms of showcasing the brand through the eyes and lenses of it’s biggest fans is the Acronymjutsu Instagram account. Ā The instagram account curatesĀ images from users around the world that use or wear Acronym. The account serves as both a home base for fans of the brand to keep in touch and communicate but also as a source of inspiration for those looking to buy or style the label in their own way. I spoke with Bryan Lee (@originalprogram) who started the Acronymjutsu account on how it came to be and his long history as a collector of all things Acronym.

Click through to read the feature.

Acronymjutsu Instagram account

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Stone Island SS16 Lookbook

Stone Island drops their lookbook on their spring/summer 2016. The collection keeps with the staples we’ve come to expect from the Italian techwear specialists.Ā As usual top tier fabrics are a focus with transparent and and reflective materials. The color palette ranges from murdered out and tonal greys to wilder colorful items in line with warmer weather. Explore more from Stone Island with their newly released iOS app and click through to see the entire lookbook.

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For all that Stone Island does, it’s their outerwear pieces that are my favorite. This flight jacket from the fall winter collection features a padded nylon lining and sheepskin collar making this suitable for all but the coldest weather. While the price point may not be forgiving at over $800 you are guaranteed to stunt … Read more

Gentry ‘Brand New’ Editorial

Gentry is hands down one of the best menswear stores in New York. The shop stocks a well-edited selection from the likes of Stone Island, Engineered Garments, TS(S), Junya Watanabe and more. In time for the warm weather on the east coastĀ the campĀ at Gentry have released a freshĀ editorial titled ‘Brand New’. The styling emphasizes an elevated approach to how guys actually dress. There’s plenty of brand mixing going on which is complimented by the top notch photography.

See the rest of the editorial after the jump and be sure to hit up the store’s site for more.

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END Clothing FW14 Lookbook

Leading UK webshop END Clothing releases a lookbook for their selection of clothing for Fall/Winter 2014. The photoshoot is outdoor and hiking centric with pieces from the likes of Stone Island, Acne, Beams Plus featured in the wilderness. The loobkook is successful at layering for colder weather with a mix of textures and patterns.

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Stone Island AW14 Neo_Lux Video

Fresh off the heels of a collaborative collection with Supreme, Stone Island puts out a new visual ‘Neo-Lux’. The stuttery video alternates between close-ups of fabric and outerwear details to broader shots of key AW14 outerwear against shifting digital backdrops. You can find many of the pieces now over at the Stone Island online shop.

Stone Island 30 Video Tour

Technical outerwear specialist brand Stone Island held it’s 30th anniversary in June of last year at the Stazione Leopolda in Florence.To celebrate Stone Island created a 2000 foot walkthrough exhibition.Ā  The exhibition has been thoroughly filmed and photographed to turn it from physical to digital experience, with the intent of render timeless a temporary event. … Read more

HAVEN 2012 Fall ā€œSUPERNATURALā€ Video Lookbook

MOTION 04: SUPERNATURAL – Autumn Lookbook from HAVENSHOP on Vimeo. With it’s sophisticated take on modern street and tech wear, Haven is without a doubt one of the best menswear retailers in my homeland of Canada. In their forth video lookbook, Haven presents some of it’s Fall/winter offerings from Sophnet, Stone Island, wings+horns, Ten C, … Read more