Currently viewing the tag: "Honeyee"

Japanese web magazine Honeyee put together a little editorial featuring pieces from C.E’s Fall/Winter 2014 collection. The site recently began it’s own webstore ‘Just like Honeyee‘ which stocks a mix of brands from Undercover to Uniform Experiment and Jam Home Made.

The editorial shows off the heavy graphical elements found in the recent collection and runs the gamut from pants to hoodies , jackets and accessories. More after the jump. If you’re looking to cop C.E you can pickup some of the pieces internationally through Oki-Ni.

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This preview of Visvim’s Fall/Winter 2013 doesn’t introduce many surprising new styles but it does show the ongoing evolution of brand staples. As is to be expected there’s ton of great outerwear:from the M-65 style Kilgore jacket to the Gore-Tex Valdez fur-lined parka. The FBTs return in some very solid colorways and there’s some Skagways to please the sneaker crowd. Honeyee always does an excellent job at capturing the detail in product shots. The cowichan sweater near the end is a testament to how seriously Hiroki takes product manufacturing. Make sure you click through to see all the pieces.

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Honeyee presents their take on the Fall/Winter 2014 Saint Laurent Paris collection by inviting  famed Japanese actor Tadanobu Asano to model. Asano has starred in films including  Ichi the Killer and Thor and is a household name in Japan. The best piece here is the leather rider, but Asano also pulls off the varsity and is in the 1% of human beings who can wear a white fur overcoat well. 

More images after the jump

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Honeyee released this smoke-filled editorial featuring select looks from the Undercover FW13 collection which we previously posted HERE. I get a Robert Smith vibe off the styling here. It’s always nice when collections are more displayed a bit more creatively through editorials as opposed to look books  Standout pieces are the ribcage sweater/cardigan combo, the plaid wool suit and the red wool overcoat. If you’re having a depressing 2013, picking up some pieces from UC Fall/Winter 2013 should make you feel a bit better about yourself just be ready to shell out. 

More looks after the jump

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This editorial by Honeyee features Spring/Summer 2013 WTAPS ‘Philosophy’ pieces and is modeled by Japanese film star Yosuke Kubozuka. The Spring/Summer collection features clean minimal pieces that can fit into many guy’s wardrobes. My favorite pieces here are the light olive/gray flannel and the maroon polo. While WTAPS is usually presented in a highly militaristic manner, the styling here represents a more laid back almost californian vibe.

For more on WTAPS, take a look below at this well edited video by Obscura Magazine that tracks a day in th life of WTAPS designer/founder Tetsu Nishiyama.

TETSU NISHIYAMA – PURSUIT OF LIFE from Silly Thing on Vimeo.

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In this editorial for Honeyee, Jun Takahashi recruits his friends in the industry. Japanese fashion heavyweights including TK (Silly Thing), Takahiro Miyashita (the Soloist) and Shun Watanabe don garments from the Fall/Winter 2012 collection displaying their personal style through their selections. It seems that Jun Takahashi has really been pushing this idea of everyday people wearing Undercover since he modeled the Fall/Winter 2010 himself. This is something I believe the fashion industry needs to move towards . To me the style of ‘real people’ is so much more relatable than clothes on perfectly airbrushed models .

More images after the jump

Via Honeyee

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Tetsuya Suzuki

I came across a telling candid interview on Fashionpost with Tetsuya Suzuki; one of the founding editors of online fashion meccas Honeyee and .fatale. Given Mr.Suzuki’s exposure to both the mens and womenswear fields he is able to objectly access the current trends and direction of global fashion. Reading this interview , I found his assessments of the men’s fashion market to be very close to my own.

“At the moment, the mainstream of the men’s fashion scene is all about competing to make a difference within the bracket of a traditional style of menswear rather than displaying its overwhelming originality or its uniqueness. I could say the same thing about casual wear. It’s like being able to relate to the clothes that actors are wearing in a movie taking place in the present day. Japanese brands are incredibly good at handling details which make them look very traditional. To put it another way, they do a fantastic job of expressing a trend in the most natural manner. On top of that, they are very sensitive about choosing materials which reflect nuances; the most delicate finishing touches. Anyone who loves clothes can empathize with this. Most of the men’s fashion designers in Japan are fashion freaks. They already have full knowledge of how to steal the hearts of other people who adore clothes too”

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Tetsuya Suzki also touches on the emerging Asia market and in particular the evolution of Japanese labels in the current econmic climate.

“However, right before the U.S. subprime mortgage crisis occurred, all that nouveau riche luxury started looking dated. At the same time, the fashion brands that were once known for street fashion only started to establish a certain position within the international men’s fashion scene. The reason for this was that, in the past, street fashion formed around a certain culture – perhaps skateboarding or HipHop – instead of just fashion itself. In other words, the success or failure of a single product was never an issue. But almost before anyone realized it, all the independent Japanese men’s casual wear brands started to be judged on the sheer quality of their clothes themselves. The clothes were basic, but at the same time, the seasonal trends were blended into these collections very well. On top of that, the quality of the products was superior and that was their final appraisal. I bet foreigners no longer say, “Are these clothes really Tokyo-esque?” or “Do they have anything to do with HipHop, skateboarding or punk culture?” when going through brands like visvim, N.HOOLYWOOD or White Mountaineering.”

 Mr Suzuki also speaks on the key differences between men’s and women’s fashion.

“It’s hard to describe, but the women’s market is all about trying to get the attention of people who do not understand the value of the products or who do not even need the products right away. Of course, every brand produces something valuable. Therefore, there is no such thing as losing money in purchasing it. However… I think the dynamic of introducing their products is different. Womenswear is certainly glamorous, but at the same time, it’s extremely harsh. At the end of the day, menswear feels very mellow because the business goes round in a circle among people who share the same hobby.”

Read the entire interview on TFP

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I have always been one to appreciate a beautifully designed print. One of the masters of color and print is Dries Van Noten. In this dreamy editorial dresses, tops and skirts from the Belgian designer’s Spring/Summer collection are captured against washed-out pastel backdrops.

See the entire editorial on Honeyee.

photography: Ariko Inaoka
styling: Yuta Kaji
hair: Kazuya Matsumoto(FEMME)
make-up: Masayo Tsuda
model: YiRan

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