Nike and Errolson Hugh have been busy this year, between the release of the Prestos and now this latest batch of ACG goods. In what might be the best collection to date, there are several key pieces that really take from the ACRONYM DNA and make it a bit more accessible and sports-oriented. Among them are the Alpine Jacket and the cargo pants which come in new DWR water-resistant fabric. You can shop the collection now online and at END.
Highsnobiety has posted a great new interview with ACRONYM co-founder Errolson Hugh. In the piece, he touches on the impact of technology on Acronym’s development, how hated the ACR Lunar Forces were prior to release, and some of the huge challenges that the company faced in trying to develop their product and expand the company. … Read more
With the imminent release of Nike ACG’s Holiday 2015 collection, Nike Lab has produced a video going behind the scenes with Nike designer Jerrett Reynolds and ACG/Acronym creative director Errolson Hugh. The clips feature commentary from both creatives on the key pillars of the ACG design philosophy. As well the video offers quick glimpses into how the holiday collection of ACG is looking (that winter white though). View the video above and click through for images from Nike ACG’s Holiday campaign. The full collection will be available at Nike Lab and select stockists including END Clothing and Firmament. on December 3, 2015.
Nike Lab has brought in the design talents of Errolson Hugh (Founder of ACRONYM) to help re-launch Nike ACG (All Conditions Gear) with this collection of pieces that fit firmly into the techwear category. A big emphasis of the items was fit, and the idea of creating pieces that made movement effortless and fluid while still providing protection from the elements. You can expect much of the utilitarian details that might be found in something by ACRONYM but with the influence of Nike sports heritage.
For me the best item in the collection were the 2-in-1 men’s jacket (the one with the more subtle tonal branding) and the Responder Backpack. They don’t come cheap though with the retail price being set at $550 and  $300 respectively. The release includes the ACG 2-in-1 menâs jacket, ACG Tech Fleece menâs pants, ACG Tech Fleece Funnel menâs sweatshirt, ACG Pocket menâs T-shirt, ACG Flyknit Trainer Chukka SFB, ACG Lunarterra Arktos and the ACG Responder backpack. As techwear continues to play a bigger role in the men’s market, it’s great to see that Nike is jumping in with a forward- thinking collection that doesn’t pull any punches.
Nike ACG is available today at Nike Lab.
The good folks at Nomad Toronto posted up an interview with Errolson Hugh founder of ACRONYM and designer at Stone Island Shadow Project. As a visionary in technical clothing, it’s always worthwhile reading some of the insights that Errolson gives into his design process. Most of the interview focuses on his designs under the Stone … Read more
Zomby supplies the music and Errolson Hugh runs through the technical details of the Fall/Winter 2012 ACRONYM collection in this fast-paced video entitled ‘Acronymjutsu’. Dressing like a futurist hitman has never looked better.
Errolson Hugh had to create his own lane for his brand Acroymn. Based out of Berlin, he has been steadily pushing the envelope on men’s technical garments since his brand’s inception. It’s always inspiring to hear him speak and gain insight into his creative process. I can’t think of another techwear brand that is as … Read more