Nike and Errolson Hugh have been busy this year, between the release of the Prestos and now this latest batch of ACG goods. In what might be the best collection to date, there are several key pieces that really take from the ACRONYM DNA and make it a bit more accessible and sports-oriented. Among them are the Alpine Jacket and the cargo pants which come in new DWR water-resistant fabric. You can shop the collection now online and at END.
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Highsnobiety has posted a great new interview with ACRONYM co-founder Errolson Hugh. In the piece, he touches on the impact of technology on Acronym’s development, how hated the ACR Lunar Forces were prior to release, and some of the huge challenges that the company faced in trying to develop their product and expand the company. Check the interview out here , and re-visit the latest SS16 release from ACRNM here.
With the imminent release of Nike ACG’s Holiday 2015 collection, Nike Lab has produced a video going behind the scenes with Nike designer Jerrett Reynolds and ACG/Acronym creative director Errolson Hugh. The clips feature commentary from both creatives on the key pillars of the ACG design philosophy. As well the video offers quick glimpses into how the holiday collection of ACG is looking (that winter white though). View the video above and click through for images from Nike ACG’s Holiday campaign. The full collection will be available at Nike Lab and select stockists including END Clothing and Firmament. on December 3, 2015.
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Nike Lab has brought in the design talents of Errolson Hugh (Founder of ACRONYM) to help re-launch Nike ACG (All Conditions Gear) with this collection of pieces that fit firmly into the techwear category. A big emphasis of the items was fit, and the idea of creating pieces that made movement effortless and fluid while still providing protection from the elements. You can expect much of the utilitarian details that might be found in something by ACRONYM but with the influence of Nike sports heritage.
For me the best item in the collection were the 2-in-1 men’s jacket (the one with the more subtle tonal branding) and the Responder Backpack. They don’t come cheap though with the retail price being set at $550 and $300 respectively. The release includes the ACG 2-in-1 men’s jacket, ACG Tech Fleece men’s pants, ACG Tech Fleece Funnel men’s sweatshirt, ACG Pocket men’s T-shirt, ACG Flyknit Trainer Chukka SFB, ACG Lunarterra Arktos and the ACG Responder backpack. As techwear continues to play a bigger role in the men’s market, it’s great to see that Nike is jumping in with a forward- thinking collection that doesn’t pull any punches.
Nike ACG is available today at Nike Lab.
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The good folks at Nomad Toronto posted up an interview with Errolson Hugh founder of ACRONYM and designer at Stone Island Shadow Project. As a visionary in technical clothing, it’s always worthwhile reading some of the insights that Errolson gives into his design process. Most of the interview focuses on his designs under the Stone Island Shadow Project label. A quote from the interview is below
What has Shadow Project enabled you to do that you haven’t been able to do with Acronym?
Errolson Hugh: Colour. Colour, and all the fabric research. We’ve learned an incredible amount making things in Italy. The way things are made in Italy is unique, I think, to the world. The tradition, the manufacturing culture in Italy is so, so strong, stronger than anywhere else I’ve ever seen it. It’s incredible to meet people who have been in the industry – like, Carlo is eighth-generation textile. And his son, Silvio, will be the next. It’s crazy. People identify themselves with their work here, with manufacturing, with making fabrics, with knitting garments. And, so, when you talk to them about it, and you talk to them on the level of, “I’m really into this and want to try that,” if you’re sparking new ideas, they’re totally excited to try it. They’re not like, “Well, are you gonna order two million?” It’s really a product, craftsmanship-based culture that I hadn’t encountered at that level before. Without which, Stone Island is basically impossible. The suppliers they work with closely, they have a partnership where, in some cases, Stone Island is almost like their research division. There’s an incredible amount of openness between the fabric suppliers, even the yarn manufacturers, or the dyers. That’s something we would never have seen otherwise. And then, of course, designing fabrics is something you just don’t usually get a chance to do. And designing fabrics in the way Stone Island can make them is also its own special thing. Very, very interesting.
Read the entire interview on Nomad
In case you missed it, take a look at our previous shop profile with Nomad.
Zomby supplies the music and Errolson Hugh runs through the technical details of the Fall/Winter 2012 ACRONYM collection in this fast-paced video entitled ‘Acronymjutsu’. Dressing like a futurist hitman has never looked better.
Errolson Hugh had to create his own lane for his brand Acroymn. Based out of Berlin, he has been steadily pushing the envelope on men’s technical garments since his brand’s inception. It’s always inspiring to hear him speak and gain insight into his creative process. I can’t think of another techwear brand that is as obsessive about minute technical details as ACR is and the opinions shared in this video help explain why.
Via MADE Blog