Errolson Hugh brings it with this fantastic Fall/Winter collection of Acronym. Above are my picks from the FW12 collection. While I have never had the fortune of owning any ACR myself, I have always been impressed by any items I’ve seen or handled in person. I have the utmost respect for the no compromises approach that the brand embodies. Be sure to also check out the womenswear line that somehow fulfills all my otaku sci-fi babe fantasies without venturing into cosplay territory.
These photos barely do these items justice so do yourself a favor and play around on the Acronym website where there are close-up shots of garment details showcasing the versatility and practicality of each item.
Errolson Hugh had to create his own lane for his brand Acroymn. Based out of Berlin, he has been steadily pushing the envelope on men’s technical garments since his brand’s inception. It’s always inspiring to hear him speak and gain insight into his creative process. I can’t think of another techwear brand that is as obsessive about minute technical details as ACR is and the opinions shared in this video help explain why.
Via MADE Blog
The above video highlights some of the key details of this new batch of FW2012 pieces. As always ACR stays killing it in the accessories and outerwear departments. These pieces continue to show the brand’s commitment to creating items with harmonious utility & aesthetic in mind.
Beinghunted always brings great features this time they have had a conversation with Erolson Hugh (co-owner and designer of Acroymn). I particularly found the below question inspiring.
Before we talk about your new collection, tell us about the development of Acronym as a design studio over the past 2-3 years. You have grown quite a bit?
Two years ago I started working with Johanna, my first assistant in Berlin. Recently, the team has grown to where we can do everything we need to do without ever leaving the building: product, identity, film, strategy, dumplings, cake, interpretive dance… We’re all freelance, and all running additional individual projects, so there’s massive throughput. Lots to do. Lots to absorb. Lots to learn. Michaela in Brooklyn, Turbo in Tokyo, Bagjack, and our factory in CZ, continue to evolve as the other major hubs in the network. Watch this space.
All growth is relative, though. The next smallest company doing comparable work is (last I checked) upwards of 50 times larger than we are. The largest players on the field -some tens of thousands of times (yes, that’s several million percent bigger). Think about what this means. So, in relation to that, we’ve grown from infintessimally small, to still really really freaking small. But this is OK; we know Kung Fu.
Read the entire article at BGHD
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