The North Face Purple Label is one of those things that is very hard to come by outside Japan. Like the clothing equivalent of a green tea flavored Kit Kat, you have to scour to find pieces from this sub-label. As they have done for many seasons now, Purple label continues it’s tradition of paring down North Face technical pieces into something more refined and better fitting. I’ve always enjoyed how minimal the branding has been compared to regular North Face and you can expect pretty toned down shirting in an array of plaids, earth tones, navys and olives. Add to the fact that the female model in this lookbook is straight wifey status and you have yourself a lookbook worth looking through.
While the North Face brand in North America hardly inspires with its increasingly safe output, Japan-based North Face Purple Label has been consistently pushing new territory since it’s inception a few years ago. The Fall/Winter 2013 continues this trend with a tonal, well-styled lookbook. This is one of those rare lookbooks where both the girls and guys sides of things are styled excellently.
There’s alot of greys, tans and blues this time out and the outerwear appears technically sound, with a mix of down jackets, shells and vests layered over minimal shirting and trousers. There’s also a few tasteful knits thrown in to complete the collection. All in all this is a nice lookbook to reference if you’re looking to try something new this Fall/Winter but still want to mix in the staples you already have (New Balance sneakers, dry denim etc). Look for items from the collection to drop soon at select retailers including nanamica.
See all the looks after the jump