The North Face Purple Label is one of those things that is very hard to come by outside Japan. Like the clothing equivalent of a green tea flavored Kit Kat, you have to scour to find pieces from this sub-label. As they have done for many seasons now, Purple label continues it’s tradition of paring down North Face technical pieces into something more refined and better fitting. I’ve always enjoyed how minimal the branding has been compared to regular North Face and you can expect pretty toned down shirting in an array of plaids, earth tones, navys and olives. Add to the fact that the female model in this lookbook is straight wifey status and you have yourself a lookbook worth looking through.