Isaora Spring/Summer 2014 Behind the Scenes

New York City-based Isaora held their first NYFW runway show this past Sunday at The Line Hotel.  Daniel of Medium Concepts Showroom was able to provide Third Looks a behind-the-scenes glimpse.

Designers Marc Daniels and Ricky Henry revealed an edgier fashion-forward aesthetic for the maturing tech-centric line. With their roots firmly grounded in technical sportswear, the duo have confidently refined an aesthetic that appeals to the fashion crowd while remaining accessible and functional.

The garments on display highlighted Isaora’s heavy emphasis on advanced fabrication and performance-ready textiles, with nylon bonded outerwear, laser cut pieces, and waterproof shells. But these more advanced pieces were complimented by easy-wearing cut and sew, which allowed the collection to retain a relaxed feel amidst all the technical wizardry.

The presentation itself was a perfect compliment to the clothing: sharp, dramatic, and moody, with high-key lighting and an emphasis on geometry and line.

All photos and words by Daniel Small

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Video: ISAORA Tryptich

ISAORA Tryptich from ISAORA on Vimeo. New York based techwear brand ISAORA brings this ¬†three-paneled glimpse into it’s range of outerwear and¬†accessories for men.¬†¬†A mix of black and white visuals that alternate between action shots and scenic¬†outdoor¬†locales. director: PAUL JUNG co-director & editor: DUCMINH NGUYEN cinematographer: FRAN√áOIS LEBEAU assistant director: ALICE AN motion designer:¬†roark.tv music … Read more