Currently viewing the tag: "Grind London"

Since 2008, GRIND London has been pushing thoughtful streetwear designs that are rooted in the subcultures found in the English capital. The spring/summer 2016 collection ‘Capital’ is inspired by the pursuit to gain. Clever mottos and collaged imagery on streetwear basics exist alongside more elaborate pieces like bowling shirts and short-sleeve shirting. For more on the collection hit up the GRIND London website.

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GRIND London continues to deliver another season of strong streetwear basics. While the label doesn’t stray far from the formula of graphic tees, hoodies and crewnecks of most streetwear labels, it’s nice to see a different set of references being used as the basis of the brand’s look and feel.  The lookbook for the FW15 season is shot by photographer Vicky Grout and features casually styled looks with a with an array of button-downs, tees and caps/beanies.

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Grind London has just dropped it’s new spring/summer 2015 collection named ‘In Season’. The collection consists of shirting, trousers/shorts, tees, light jackets and accessories that continue to reflect the brand’s London roots. The label pulls from the subcultures and music in London and in the past has heavily used reggae/roots motifs and graphics. In this latest go-around, the vibes are definitely summery with a focus on simple graphical designs that are right at home poolside or at the beach.

Items are available for order directly through Grind’s webshop.

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Grind London’s twitter page describes the brand as BADMAN ATTIRE and that is certainly a fitting descriptor for this excellent lookbook. Shot on the streets of Notting Hill, the brand blends Jamaican culture with UK underground cool. There’s a little bit of everything in this collection from snapbacks and bucket hats to chore coats and basic button downs. The shoot is featured in a fitting feature within the 5th issue of Breaks Magazine. You can buy the product online HERE.

See the full lookbook after the jump

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