H&M their collaboration with Maison Martin Margiela on Novemember 15th. There was a great deal of controversy regarding the original announcement of this capsule collection given Margiela’s elusive brand history. It’s said that the products are expected to be re-issues of key archival menswear pieces.
“The collection is a series of re-editions, featuring Maison Martin Margiela garments from various seasons since menswear was introduced in 1998. Each garment will be labelled detailing the year and season of origin. The re-editions have been selected not only because of their importance in the history of the Maison, but so the H&M collection will comprise a full wardrobe for men. There are re-editions of coats, suits, denim, shirts, sweaters, shoes and accessories.”
When I showed my friend Tim the article he reminded me of a comment he had made on facebook on June 12th, shortly after the initial product announcement.
“It would be awesome if they did their own past products. A luxury brand that used to stand for anonymity and mystery – with its own “Replica” line (22, I think) – doing a “Replica” series of their own product with a company (H&M) synonymous with mass access/appeal/production, using their most hyped product line (collaborations). It would put a nail in the coffin of MMM brand’s past in a quintessentially Margiela manner: cerebral, pretentious, clever to a fault, and hilarious.”
Suffice to say , most my friends are fashion nerds. We will try to bring you a honest assesement of the line as it develops, though my personal gut feeling is that it will be disappointing as alot of MMM’s appeal is in the treatments, production processes and quality of the materials.
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via GQ UK
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