Tokyo based label Phenomenon releases this lookbook to promote it’s spring/summer 2015 collection. The brand has always been identified with it’s over the top takes on streetwear and while it retains it’s wild streak, the Japanese brand has become more refined since it’s beginnings. There’s still tons of details in most of the garments in here, a MA-1 sleeve pocket on a stadium jacket? Check. Severely ripped up denim? Check. Overall though I really did enjoy the photography here and the use of regular people over traditional models. The whole lookbook feels more like a page out of Tune Magazine, and in that regard it’s successful. I can also grant Phenomenon of pairing mens and womenswear together in some of the lookbook shots in a way that isn’t cheesy or overwrought.
See more the looks after jump and see the entire collection at Fashionsnap.