Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air Spring/Summer 2013

Hood by Air gave one of the most memorable and creative presentations of New York fashion week. Staged at the OUT hotel on the west side, the presentation was held on the astroturf rooftop and was fully interactive. All attendees were free to walk around, photograph and interact with the models. The collection itself took inspiration from 1990’s music and subculture. One shirt borrowed graphics from Aphex Twin while other pieces re-interpreted clothing that ranged from workwear to gothic. The end result was daring, different and true to head designer’s Shayne Oliver’s personal inspirations. It’s nice to see a collection like this that embraces the spirit of downtown New York culture in such a subversive way.

The brand has been making waves of late with heavyweight endorsers the like of A$AP Rocky and Venus-X and is selling out briskly worldwide.  In the meanwhile you can purchase items from the HBA Classics line through Opening Ceremony and VFILES Store.

Photos by Rocky Li

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11 Responses to Hood by Air Spring/Summer 2013 Presentation

  1. […] her resurrected hairstyle on the way to a studio session, all the while flaunting a Spring 2013 Hood by Air t-shirt, black shorts, $130 Nike Air Force 180 sneakers, and a $2,350 Hot Pink Nina Ricci Zip Front Coat: […]

  2. […] her resurrected hairstyle on the way to a studio session, all the while flaunting a Spring 2013 Hood by Air t-shirt, black shorts, $130 Nike Air Force 180 sneakers, and a $2,350 Hot Pink Nina Ricci Zip Front Coat: […]

  3. […]  was spotted leaving the Live Nation offices last night (October 24). The singer wore a  Hood by Air t-shirt from their upcoming 2013 spring collection, Nike Air Force 180 sneakers,  and a pink coat […]

  4. […] She is still entititled to rockin the shaved sides!  She was spotted wearing a Spring 2013 Hood by Air t-shirt, black shorts, $130 Nike Air Force 180 sneakers, and a $2,350 Hot Pink Nina Ricci Zip Front […]

  5. […] Though Rihanna’s exact sweatshirt doesn’t seem to be available, you can get the t-shirt version from their upcoming Spring/Summer 2013 collection. […]

  6. […] featuring the spring/summer 2013 Hood by Air collection. I posted on this collection’s NYFW presentation last year. The video re-imagines the collection through a series of raw video juxtapositions that […]

  7. […] in L.A. wearing black shorts with a long-sleeved tee from Hood By Air. The t-shirt is from their Spring/Summer 2013 collection and features a picture of a pink poodle emblazoned with the brand’s HBA logo. She also wore […]

  8. […] Hood by Air T-Shirt from the Spring/Summer 2013 Collection […]

  9. […] Hood by Air T-Shirt from the Spring/Summer 2013 Collection […]

  10. […] Hood by Air T-Shirt from the Spring/Summer 2013 Collection […]

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