The 24/7 media landscape is shrinking the world of music and culture. What that means for artists is that their fans can literally be anywhere in the world. Grime made big strides internationally last year with the likes of Skepta finally breaking through internationally in a big way.
Nigo is no stranger to finding stars within subculture and collaborating with them to mix cultures and influences. As the creative director of Adidas Orginals, Nigo chose Stormzy to be the face of the new Adidas Originals collection by Nigo. This short doc follows Stromzy as he describes his ascent from South London to making his first trip out to Japan.