Tag: Nike - Page 6

NikeLab Zoom Fly Special Edition

May 24, 2017 by rocky

Nike has been innovating bringing out a ton of new models and collabs this year. This time the experimental NikeLab branch release the Zoom Fly Special Edition which is a homage to runner Eliud Kipchoge set a new world marathon record on the Formula 1 track at Monza. This served as the inspiration for the designer with various aspects of the shoe reflecting this breakthrough. Some of the key details include sketches on the sicklier, a digital cock graphic on the heel and a speed track icon on the inside of the tongue.

Intended to a fast and durable training shoe it includes an embedded full-length carbon-infused nylon plate, a 10mm offset, and a 3mm stack height. But most important these just look amazing in pics,the Zoom Fly SP is set to launch on June 8 at select NikeLab dealers.

Nike ACG SS17 Drop

May 16, 2017 by rocky

Nike ACG is set to release it’s Spring/Summer 2017 range tomorrow. I previously covered the 07 CMTR sneaker on this site, but now we get a better look at what else is in the range. Particularly of note is the packable ACG Poncho that comes in ripstop. Equipped with a hidden inner pocket, the is one of … Read more

Nike ACG 07 CMTR

May 2, 2017 by rocky

Nike ACG (All-Conditions Gear) is back with a new sneaker – the 07 CMTR. The one-piece upper is made up of ripstop nylon and is adorned by bungee cords and fastening straps. Releasing soon in two color ways “Triple Black” and Navy/Black-Sail, Nike is set to offer up another tech wear friendly footwear option.

Video – GFIRMG styles the new Vapor Max Video

March 28, 2017 by rocky

The team at Guerrilla Group has helped style the clothing in a new video from Nike. Director Yuen Hsieh partnered with famous singer and fashion icon Chris Lee in this stylized hi-tech visual. Taking inspiration from sci-fi and the idea of time travel, the short clip juxtaposes her character’s own life journey with 30 years … Read more

Nike Gyakusou SS17

March 7, 2017 by rocky

Nike and Undercover continue their ongoing collaboration with a fresh season of Gyakusou. The spring edition brings bright pops of colors and a return of some classic prints from years past. As usual the technical aspect of the clothing utilizes Nike technologies like Dri-FIT and AeroReact. The sneaker this time around is the LunarEpic Low Flyknit 2. The best pieces from the collection are the striped track jackets that utilize the leaf camo.

The collection should be available on the Nike Lab website later this month but you can preview all the items on the site now.

ACRONYM x Nike Downtown DAF1

February 6, 2017 by rocky

Photos of these have circulated around blogs and IG for a few months now but finally a release is imminent. Errolson Hugh took to IG today to announce the launch through the ACRNM website which has already sold out. The shoe takes on the familiar Air Force One high and adds a compression strap and … Read more

Nike ACG Holiday 2016

December 4, 2016December 1, 2016 by rocky

Nike and Errolson Hugh have been busy this year, between the release of the Prestos and now this latest batch of ACG goods. In what might be the best collection to date, there are several key pieces that really take from the ACRONYM DNA and make it a bit more accessible and sports-oriented. Among them are the Alpine Jacket and the cargo pants which come in new DWR water-resistant fabric. You can shop the collection now online and at END.

Nike Gyakusou FW16 Collection

November 13, 2016November 3, 2016 by rocky

It’s hard to believe that Nike Lab and Jun Takahashi of Undercover have been collaborating on their line of running apparel Gyakusou for over six years. Through the process, the collection has continually evolved drawing from both Nike technology and Jun Takahashi’s punk sensibilities. While I felt the last few seasons have been lackluster, Gyaksou returns in fine form this year. The line features an fantastic color palette for fall and even sees a return of the infamous UC Giz print. The above video gives insight into the design process and great cropped views of the gear in motion.

Included are new items including a water-resistant LunarEpic Flyknit trainer, Aeroloft down jackets with removable sleeves. Launching November 10th online and at select NikeLab stockists online such as END and Dover St Market.

The collection is now available at Nike Lab.

See all the images after the jump

Nike Lab Air Unlimited Tan

October 30, 2016 by rocky

I’m a huge fan of tan suede sneakers so it was no surprise that I liked these Air Unlimiteds as soon as I saw them. The high-top basketball sneaker has been reconfigured as a clean tonal colorway. Minimal branding is present on this pair and the best part may be the cream colored midsole. These will go fast so get these over at Nike Lab for $180.

Why Nike is Losing Ground

October 4, 2016 by rocky

For my entire life, Nike has been number one when it comes to sneakers. In the hearts and minds of sneaker enthusiasts, among streetwear circles and in terms of pure sales , there was no substitute for Nike. Recently Adidas has made in-roads on Nike’s dominance in the sportswear market. In the fiscal second quarter Adidas sales jumped 23% from a year ago. Beyond just the numbers there’s a real feeling that Nike is falling off in it’s product offerings while Adidas is gaining momentum with successive releases. Since the release of the first Yeezy 750 sneaker in February 2015, Adidas has gained massive popularity with it’s Adidas Originals line, in particular with Ultra Boosts and NMDs. It’s clear that Adidas has made plenty of great design and marketing designs in the past two years. However part of their growth has also come through Nike’s failure to adapt to current market demands. Being at the top for too long can naturally cause some level of complacency, I will break down some of what the areas where Nike is falling behind below.