Liful “Room 090” Collection

Fashion is booming in South Korea┬ábut many of the brands there have stayed under the radar to an international audience. One label making a name for itself is Liful; an accessible streetwear making┬áminimal trendy clothes. The label already has several brick and mortar retail shops and with it’s “Room 090” collection plans to capture even more attention through this vintage focused offering. A mix of boxy hoodies, pullovers and crewnecks mixed with more refined items like shop coats and cardigans. Liful is one to watch and I wouldn’t be suprised if they began to make a larger impact outside their native country.

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LIFUL FW14 Minimal Day: Winter Editorial

The Seoul based contemporary label Liful releases their Fall/Winter 2014 editorial entitled ‘minimal day’. The clean looks presented feature the brands outerwear pieces prominently, featuring a muted color palette of grey, burgundy┬áand gold. The line’s pieces cover most menswear essentials at a reasonable price point. You can shop the items direct through their webshop or on the Hypebeast store.

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