Fashion is booming in South Korea but many of the brands there have stayed under the radar to an international audience. One label making a name for itself is Liful; an accessible streetwear making minimal trendy clothes. The label already has several brick and mortar retail shops and with it’s “Room 090” collection plans to capture even more attention through this vintage focused offering. A mix of boxy hoodies, pullovers and crewnecks mixed with more refined items like shop coats and cardigans. Liful is one to watch and I wouldn’t be suprised if they began to make a larger impact outside their native country.
The Seoul based contemporary label Liful releases their Fall/Winter 2014 editorial entitled ‘minimal day’. The clean looks presented feature the brands outerwear pieces prominently, featuring a muted color palette of grey, burgundy and gold. The line’s pieces cover most menswear essentials at a reasonable price point. You can shop the items direct through their webshop or on the Hypebeast store.