Currently viewing the tag: "Acronym"

I have been posting items from some of the key techwear brands for some time now. Pieces by the likes of ACRONYM, Stone Island and Y-3 have been some of my recent grails. I had the chance to write a little introductory guide to techwear for Grailed. In it I cover some of the key basics – softshells vs hardshells, a rundown of waterproof materials, and the top brands to look out for. Check out the feature over at Grailed.

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Highsnobiety has posted a great new interview with ACRONYM co-founder Errolson Hugh. In the piece, he touches on the impact of technology on Acronym’s development, how hated the ACR Lunar Forces were prior to release, and some of the huge challenges that the company faced in trying to develop their product and expand the company. Check the interview out here , and re-visit the latest SS16 release from ACRNM here.

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Yesterday saw the launch of the new season from ACRONYM. The spring collection is more focused on layering pieces and pants than it is on outerwear. There’s a great mix of returning classics and new styles. One of my favorite new pants ACR put out is the P20. It’s a tapered pant based on a new idea for mechanical knee articulation. Other highlights are the Nemen J28 jackets which come in 4 colors. Each is beautifully object dyed with a different gradient. Another highlight is the J1B-S , which essentially acts like a remix of the classic J1A.

The stuff has been moving very quickly online but you can find it on the ACRNM site. Other online stockists include END, Haven, Hanon Shop, Hotoveli , IDOL, BDGA and Firmament.

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Italian artisans Nemen and Berlin based Acronym are back at it with the white tech shell. A riff on the classic J28 Acronym 3 pocket configuration, this iteration comes in a white 3L water resistant shell. Fully decked out with features that include escape zip front closure for, velcro adjust cuffs, taped YKK zip pockets and vents and  removable ‘ACR NMN’ detailed velcro collar patch. The piece is treated with a hand dye finish, the colour-bath dip process leading to imperfections and uneven colour distribution rendering each individual jacket completely unique. In other words mad rare.

Get it now at Wellgosh.

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Bryan Lee (@originalprogram)

Great brands are able to build more than just a following , they inspire whole communities of supporters. Acronym is one brand that has made a mark not just within the techwear sphere but on a dedicated community of collectors and enthusiasts around the world. While it’s price point and exclusivity keep Acronym from really being on the radar in mainstream men’s fashion, fans of the brand can find imagery of gear, fits and even choose to trade, buy and sell the brand through forums , marketplaces like grailed or on private social media groups.

One outlet that has taken off in terms of showcasing the brand through the eyes and lenses of it’s biggest fans is the Acronymjutsu Instagram account.  The instagram account curates images from users around the world that use or wear Acronym. The account serves as both a home base for fans of the brand to keep in touch and communicate but also as a source of inspiration for those looking to buy or style the label in their own way. I spoke with Bryan Lee (@originalprogram) who started the Acronymjutsu account on how it came to be and his long history as a collector of all things Acronym.

Click through to read the feature.

Acronymjutsu Instagram account

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(image via 032c)

ACRONYM and Nike Lab are set to release one of the most polarizing sneakers of the year. This is quite an extreme makeover on the iconic Air Force 1 shiloutte. If it looks like a zipper was haphazardly placed onto a regular Lunar Force body, it’s because that was the intention. In a recent interview with 032c, ACRONYM designer Errolson Hugh admitted that once the decision was made to add a functional zip to the sneaker, they were unapologetic about the changes.

There’s nothing subtle about it.  You can immediately see the original design and the new parts that are stuck on. It’s an intervention It’s very unapologetic, and I think it was pretty ballsy of Nike to let us do it.

The sneakers themselves will come in three colorways, a simple black suede/leather iteration. A mainly white model with a a dipped infared-colored heel panel and a pretty crazy multi-color sneaker. The sneakers retail for $200 USD and will be dropping this Thursday, September 17 at online at Nike Lab, Oki-Ni, END Clothing and other retailers.  Click through to see close up photos of the sneakers and also a short conceptual video highlighting the collab that focuses on surveillance.

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ACRONYM is one of the leaders in the field of  functional technical garments. The Berlin based label has cultivated a worldwide cult following for it’s products and for good reason; there’s really not much that compares on the market. The fall/winter 2015 season brings back popular styles including the 3A-1 Interops  Messenger Bag Bag and an assortment of Gore-Tex hardshells. Ontop of the always excellent outwear, the pants in the collection are well worth noting. The P10 pant for example is fabricated in schoeller® 3XDRY® Dryskin™ fabric ensuring waterproof performance in a great versatile tapered fit.  Over the years Acronym has done an excellent job streaming their core product assortment and concept and this has resulted in one of their strongest collections to date.

With the collection already hitting online at ACRONYM and at retailers like END Clothing, Firament Berlin and Bureau Belfast be sure to save up and grab your grails quickly before sizes start disappearing.

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Fresh off the heels of the re-launch of Nike ACG, Acronym designer Errolson Hugh has once again teamed up with Nike on a new take on the Lunar Force 1. The literal centerpiece of the sneaker is a metal zip that extends up the upper. The sneaker features premium suede along with a patent leather heel. My favorite detail is the branded perforated leather tongue that sits atop the design.

Earlier photos also showed a white colorway of the sneaker but time will tell if those will be released alongside these black/white joints.  Look for these to hit Nike Lab locations and select Tier 0 accounts like END Clothing, Hanon and Oki-Ni in mid-June.

More images after the jump

 

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I stumbled across this short video clip highlighting the Y-3 Qasa sneaker. The Qasa is one of the standout sneaker releases of 2014 and this visual really places it in a well-matched urban environment.   Gear from Acronym, Arc’teryx Veilance, and EYES & SINS is paired with the Y-3s. If you’re looking for this sneaker, the Adidas Y-3 site should have a restock soon.

The video was shot and edited by Ryan Sheppard and Waley Gao and features music by Evian Christ.

via Impulse Online

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By now you should know that Acronym isn’t coming with any weak shit. This is not the type of jacket you buy to get compliments from girls from. This is the type of jacket you buy and you live in season after season. The full model name is the STOTZ® ETAPROOF™ INTEROPS JACKET but what that really means is that this will keep you warm, dry and possibly broke for a long time. The product description from Haven describes it best “This is not a jacket, the J1A-S is a technologietraeger; the very idea of ACRONYM rendered in physical, wearable form.”

I didn’t even know technologietraeger was a word but it doesn’t matter. This is basically like what a North Face Steep Tech jacket would’ve evolved to if it was left in the wild for about 50 years. Just promise me you won’t by this if you’re the type of person who never leaves their house. Available at Haven for $1,485.

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