Japanese streetwear label Uniform Experiment has been utilizing the medium of video to showcase its collections for a a couple years now. This short clip is straight to the point, zooming in on the details on staples from field jackets to plaid-lined overcoats. The fast moving visual shows off designers Hirofumi Kiyonaga’s designs , utilizing everyday locations as a backdrop. If you’re unfamiliar with the label, a good starting point is their denim and sweatshirt basics which are well constructed and smartly designed.
Visit the Uniform Experiment site for more.