ACRONYM SS14 Video

Techwear pioneers ACRONYM just released a video highlighting their Spring/Summer 2014 collection. The video once again features designer and co-founder Errolson Hugh personally demonstrating the functionality and capabilities  found on the range of outerwear, accessories and tech trousers. Be prepared for a dizzying array of hoods, zipper pulls, functional pockets and sling-style straps moving in quick succession set to to a soundtrack by Diamond Version.

Make sure you watch all the way through for the stylized action short which ends the video on a bit of a cliffhanger. Careful observers will also note the cameos in the flick (by Wil Fry and C.E.).  Items from SS14 are now available directly through ACRONYMS webstore including my personal favorites the J38-GT and J36-GT.

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