Coveted: Bless N°31 “Ohyescoolgreat” Hair Hoody

This is one piece that I get asked about most often, most likely due to the lunacy of it. It’s neither sensible nor practical, but sometimes you just can’t help deriving emotion from a creation – of which this is an example – and feel you must have it regardless of what you will be doing with it once you have it. This process is probably in contrast to most consumer behaviour in the industry, especially when the goal of a buyer is to purvey pieces that people will wear and buy. Lucky for us, there are people like Desiree Heiss and Ines Kaag (of Bless) that continue to experiment with ourperception of fashion in their work, rather than to sell to a commercial image.

Above photo via Reborn

Words and photos by Harry Zhou