Human Made x Coca-Cola

NIGO¬ģ builds Human Made logo using Coca-Cola cans in Beams’ Warehouse from BEAMSBROADCAST on Vimeo.

Conversations – NIGO¬ģ and Hiroshi Kubo – from BEAMSBROADCAST on Vimeo.

Coca-Cola is a one of the world’s most recognized brands and a symbol of American¬†influence. Historically Coca-Cola has been connected through the fashion through the production of¬†licensed¬†t-shirts and other collectable items. ¬†In the above videos¬†NIGO¬ģ constructs an over-sized version of the Human Made logo using Coca-Cola, Coca-Cola Zero, and Mello Yellow cans and speaks with¬†Beams Men‚Äôs Creative Director on the inspiration behind the new range of Coca-Cola branded menswear. The collection features basic t-shirts and button-downs but also work-wear items that are crafted on what actual Coca-Cola employees wear.¬†