Human Made x Coca-Cola

NIGO┬« builds Human Made logo using Coca-Cola cans in Beams’ Warehouse from BEAMSBROADCAST on Vimeo.

Conversations – NIGO┬« and Hiroshi Kubo – from BEAMSBROADCAST on Vimeo.

Coca-Cola is a one of the world’s most recognized brands and a symbol of American┬áinfluence. Historically Coca-Cola has been connected through the fashion through the production of┬álicensed┬át-shirts and other collectable items. ┬áIn the above videos┬áNIGO┬« constructs an over-sized version of the Human Made logo using Coca-Cola, Coca-Cola Zero, and Mello Yellow cans and speaks with┬áBeams MenÔÇÖs Creative Director on the inspiration behind the new range of Coca-Cola branded menswear. The collection features basic t-shirts and button-downs but also work-wear items that are crafted on what actual Coca-Cola employees wear.┬á