Highland FW13 Presentation

Do you remember smoking weed, drinking beer, eating Doritos and playing N64 in your high school friend’s basement?¬†Highland¬†presented guests of their FW13 collection with an experience that was quite similar to those carefree days of youth. The set was littered with bongs, snacks, a PBR beer pyramid and shag carpeting and admist the chaos were models donning the collection of jackets, sweaters, branded t-shirts and jeans. The interactive presentation was a reflection of the brand’s approach, smartly and¬†subversively¬†using the wasteland of American suburbia as a platform for refined streetwear. While Highland make not be a household name in the US menswear market yet, this presentation exemplified how the brand is quickly building ¬†steady buzz in New York.

More photos after the jump

Photos by Rocky Li