Adapture is a new label out of western Canada with a focus around providing comfy and easy to wear basics. Right now the brand is focused around t-shirts offering up long and short sleeve designs with a soft, moisture-wicking material. At a medium weight cotton/poly blend the shirts come in three distinct fits: slim, standard and relaxed fit. I really like the extra movement and room provided by the relaxed fit personally.
You can find their full line on the Adapture webshop.
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