There’s something special about a well worn garment that becomes a personal favorite and that’s a feeling that emerging label Placebo is attempting to re-create. Placebo’s debut collection is titled “Induction” and the brand concept is making “Something from nothing.” The brand has selected military surplus pieces from the 1940’s and 50’s as the basis for their designs and breathed new life into them.
Toronto based designer Eske Schiralli has transformed the militaristic staples into something wholly different. For example the Convertible Overcoat has been over-dyed black from it’s original olive drab and re-crafted with raw edges and outfitted with waist pockets with Talon zippers. The brand has transformed these vintage pieces bringing them into a new context where each wearer can configure them for their personal style. For example the M51 Panel Cargo Pant comes equipped with integrated cargo straps that fasten around the thigh and ankle allowing the fit to be adjusted from slouchy to tapered. The Oversized Noragi T-Shirt can be tied at different locations making it wearable in four different ways.
Placebo also has a selection of accessories in the collection. They include an awesome black Patchwork Boonie Hat that’s overyded and handcrafted as well as a portable Multi-Purpose Travel Bag with antique government issue D-Rings and heavyweight canvas belting. Ultimately Placebo hopes wearers will make the pieces part of their daily wardrobes, breaking in the items through natural wear and tear. You can check out more from the brand through website and the collection is now available at Blends and other select retailers.
Click through to see the rest of the lookbook and a video presentation below.
Photography Jayson Palacio | Videographer Lucas Chemotti