Levi’s is a brand that needs no introduction. As the worldwide leaders in denim, they need no introduction. The team over at Heddels visited the Levi’s Archive Vault in San Francisco.
The Levi’s archives there house thousands of items from the brand’s nearly 150 year history including jeans and apparel, marketing materials, textile samples, packaging, promotional items, and much more. The red tab’s reproduction line, Levi’s Vintage Clothing, draws upon numerous vintage pieces in the archive to make their seasonal collection. Heddel’s explored the design office and archives to preview the current Spring/Summer 16 line that takes inspiration from the Levi’s company baseball team, “Elesco” (a phonetic pronunciation of “L.S.&Co.”). Elesco games date back to 1886, and Senior Designer Paul O’Neill based this collection upon a single photograph of the company team from 1913.