If I were to sum up North Face Purple Label in two words, they’d be exclusive and consistent. The Japan offshoot of the main North Face brand is alot more aspirational than the typical gear you’d find at Modell’s or in a suburban American mall. The color palette shifts for warmer weather, transitional towards tans, beiges, and navy. The fits are refined and really allow alot of flexibility in terms of the outfits you can create using these pieces. In terms of functionality, outerwear with COOLMAX construction allow for lightweight protection from the elements while maintaining breathability. Accessories come in the form of backpacks, duffles, bucket caps and nylon pouches. As per usual with Purple Label, it’s also nice to see to see items for women here as well, for that ultimate instagram power couple flex. Get the gear online or through Nanamica stores. Click through for more of the lookbook.