Void Main Launch

Buzz has been circulating around Void¬†Main¬†since the website launched several weeks ago. Today marks the official launch of¬†¬†the webshop and the release of the¬†first official lookbook from the label. The graphic based designs draw from varied references from within internet culture, video games and comics. The styling of both the lookbook and video ‘Eternity Glitch, Transhuman warrior’¬†play with the themes of¬†anonymity, technology, banality with a good dose of¬†genuine weirdness thrown in. The whole presentation of the brand feels refreshingly detached from most of what is going on in fashion and/or streetwear.

Videography by Diego Enrique Flores
Model: David Kresses
Edited by Shane Farrel

As a special treat for Third Looks readers, you can enter promo code ‘THIRDLOOKS’ on the Void Main webstore¬†and save yourself $15 off any item.

See the rest of the look book after the jump