ACRONYM Acronymjutsu FW13/14 Video

Directed by: Ken-Tonio YamamotoStyling by: Johanna Schneider and Osman Chaudhary¬†Music by: BYETONE “PLASTIC STAR (SESSION)” (courtesy of RASTER-NOTON)

ACRONYM is about as cutting edge as it gets in the techwear field. The brand is unrelenting and uncompromising in it’s product design. It makes sense then that this Fall/Winter 2013/14 collection video is product focused to the end. ACRNYM boss Errolson Hugh personally demonstrates the functional components of the¬†performance jackets and outerwear pieces, manipulating every manner of pocket, zipper and closure in the 5 minute clip. ¬†Well-timed music by Byetone¬†adds to the viewing experience.