ACRONYM Acronymjutsu FW13/14 Video

Directed by: Ken-Tonio YamamotoStyling by: Johanna Schneider and Osman Chaudhary Music by: BYETONE “PLASTIC STAR (SESSION)” (courtesy of RASTER-NOTON)

ACRONYM is about as cutting edge as it gets in the techwear field. The brand is unrelenting and uncompromising in it’s product design. It makes sense then that this Fall/Winter 2013/14 collection video is product focused to the end. ACRNYM boss Errolson Hugh personally demonstrates the functional components of the performance jackets and outerwear pieces, manipulating every manner of pocket, zipper and closure in the 5 minute clip.  Well-timed music by Byetone adds to the viewing experience.