Crooked Tongues on the History of the Air Max 1

Over 20 years since it’s initial release, the Air Max 1 stands as an iconic Nike design . The running shoe was the first design by Tinker Hatfield ¬†who had previously worked for Nike as an¬†architect. ¬†It was also the first to have a¬†visible¬†Air unit, an innovative design element that came to define the entire product range and the brand¬†philosophy¬†of Nike. Tinker on the Air Max 1:

“Business People didn’t think you could sell a shoe that had a hole in it, and marketing people didn’t think you could sell a shoe that was red and white.”

Crooked Tongues has a fantastic retrospective on the creation of the Air Max 1 penned by Gary Warnett.  This is  a must-read for anyone who has an interest in sneaker design and the industry as a whole, click HERE for the feature.