At their core, runway shows are about creating a spectacle and Hood by Air certainly achieved that with their Fall/Winer 2013 Runway show ‘Boychild’ at Milk Studios. The brand has existed since 2007 but really blew up in 2012 with a little help from celebrity trendsetters such as Rihanna. An array of looks came marching down the lazer-lit runway, set to a pulsing dystopian soundtrack. They ranged from simple screen printed t-shirts to more elaborate pieces such as a zippered neoprene jacket. What I appreciate most about Hood by Air is that the brand is an honest and natural extension of the lifestyle that designer Shane Oliver and his cohorts have been leading for years. Don’t be suprised to even see the wildest HBA pieces at the next GHE20G0THIK party or in basement clubs and warehouse raves throughout New York. Self proclaimed fashion killa A$AP Rocky made an appearance closing out the show to the applause and cheering of many in the audience. 2013 promises to be an even bigger and better year for Hood by Air.
More photos after the jump
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