Third Looks Editorial – Void Main

I teamed up with Void Main on an editorial featuring pieces from their debut collection. The photos place the collection in everyday settings, bringing the trippy internet visuals of the brand into the physical reality of New York.

If you are in New York this Saturday, RSVP to the Void Main Pop-Up in collaboration with Flavorpill, with performances by Gorgeous Children and DJ Sets by Gila Monsta, Geng Grizzly, Celestial Trax and Evil Streets. Click  through Flavorpill  to RSVP and get the secret address/event info.

Visit Void Main to grab the garments online and click through for more images and info on the pop-up event.

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Void Main Launch

Buzz has been circulating around Void Main since the website launched several weeks ago. Today marks the official launch of  the webshop and the release of the first official lookbook from the label. The graphic based designs draw from varied references from within internet culture, video games and comics. The styling of both the lookbook and video ‘Eternity Glitch, Transhuman warrior’ play with the themes of anonymity, technology, banality with a good dose of genuine weirdness thrown in. The whole presentation of the brand feels refreshingly detached from most of what is going on in fashion and/or streetwear.

Videography by Diego Enrique Flores
Music by GILA MONSTA
Model: David Kresses
Edited by Shane Farrel

As a special treat for Third Looks readers, you can enter promo code ‘THIRDLOOKS’ on the Void Main webstore and save yourself $15 off any item.

See the rest of the look book after the jump

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